Tag Archives: consulting

Another Day, More Digital Fraud

How many of your ad tech and mar tech technology providers called you in September and October and said “Hey, we’re seeing some odd things happening and we think maybe there’s some new fraud taking place. Maybe you should cut … Continue reading

Posted in digital marketing, fraud, Media, Security, Tactics | Tagged , , , , , , , , , | Leave a comment

Consulting and Confirmation Bias

Confirmation bias is a silent and unseen business killer that is preyed upon by large consulting companies. Ensure an external or internal Devil’s Advocate is in place to counter confirmation bias. Continue reading

Posted in Leadership, Strategy | Tagged , , , , , , | 2 Comments