Tag Archives: bias

I’ve been a fairly successful continuity marketer, CMO, whatever. As such I’ve got a lot of what I think are good ideas about how to do marketing-type things. But what if I’m just an example of an outlier that’s made it … Continue reading

Posted on by markpilip | Comments Off on Thought Experiment: Am I Just an Example of Survivorship Bias?

Consulting and Confirmation Bias

Confirmation bias is a silent and unseen business killer that is preyed upon by large consulting companies. Ensure an external or internal Devil’s Advocate is in place to counter confirmation bias. Continue reading

Posted in Leadership, Strategy | Tagged , , , , , , | 2 Comments