Tag Archives: bias

Thought Experiment: Am I Just an Example of Survivorship Bias?

I’ve been a fairly successful continuity marketer, CMO, whatever. As such I’ve got a lot of what I think are good ideas about how to do marketing-type things. But what if I’m just an example of an outlier that’s made it … Continue reading

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Consulting and Confirmation Bias

Confirmation bias is a silent and unseen business killer that is preyed upon by large consulting companies. Ensure an external or internal Devil’s Advocate is in place to counter confirmation bias. Continue reading

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