Tag Archives: chunka mui

Consulting and Confirmation Bias

Confirmation bias is a silent and unseen business killer that is preyed upon by large consulting companies. Ensure an external or internal Devil’s Advocate is in place to counter confirmation bias. Continue reading

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Apple’s War Chest

Chunka Mui provides his reasons for Apple to say no to using some of its $100 billion cash as a one-time dividend for shareholders. As a shareholder myself and one that’s been handsomely rewarded by Apple’s focus on the experience, … Continue reading

Posted in Communications, Marketing, Predictions, Product Development | Tagged , , , , ,