markpilip
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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- @acfou @mfsiems @jonathanmendez Good reminder. The mobile exchanges are an extra level of ick on an already-scummy business./ / 41 minutes ago
- @acfou @mfsiems @jonathanmendez FAN, GDN, or other “audience extension” techniques are just IQ tests for advertiser… twitter.com/i/web/status/1…/ / 43 minutes ago
- @stevesi Bullshit. What’s been done by one proves it can be done by the other. @elonmusk has access to zero special… twitter.com/i/web/status/1…/ / 45 minutes ago
- @acfou @mfsiems @jonathanmendez Or, how about the cases when you looked at the site transparency report—usually for… twitter.com/i/web/status/1…/ / 48 minutes ago
- @acfou @mfsiems @jonathanmendez I did an even more draconian cut for a client with same results. Massive ROI improvement./ / 53 minutes ago
- RT @jonathanmendez: Crazy (really not) that Uber cut $120M of its $150M programmatic display budget and it had no impact on performance due…/ / 54 minutes ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: chunka mui
Consulting and Confirmation Bias
Confirmation bias is a silent and unseen business killer that is preyed upon by large consulting companies. Ensure an external or internal Devil’s Advocate is in place to counter confirmation bias. Continue reading
Posted in Leadership, Strategy
Tagged Bain, bias, Bob Hoffman, chunka mui, consulting, Devil's Advocate, McKinsey
2 Comments
Apple’s War Chest
Chunka Mui provides his reasons for Apple to say no to using some of its $100 billion cash as a one-time dividend for shareholders. As a shareholder myself and one that’s been handsomely rewarded by Apple’s focus on the experience, … Continue reading
Posted in Communications, Marketing, Predictions, Product Development
Tagged apple, apple retail stores, chunka mui, dividends, Forbes, Google
