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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Daily Archives: Tuesday, 10 October 2017 8:17 am
Re-Seal the Deal: Category Repurchase
Three years ago today, I wrote about a great piece of direct mail I received from a local driveway sealer company. The piece had everything needed to make a purchase decision: a great offer, strong call to action, and perfect … Continue reading
Posted in Direct Response, Marketing, Strategy, Tactics
Tagged category, direct mail, repurchase, segmentation, targeting
Comments Off on Re-Seal the Deal: Category Repurchase
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