Daily Archives: Monday, 2 October 2017 9:50 am

Social Media: “Testing Ugly Early”

Posted on Monday, 2 October 2017 9:50 am by

An old adage of direct response marketing is “test ugly early.” The reason is that ugly disturbs. And that breaks through and triggers response. The other benefit is that ugly is cheap and quick to produce. Ugly, disturbing, and cheap. … Continue reading →

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