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Daily Archives: Monday, 2 October 2017 9:50 am
Social Media: “Testing Ugly Early”
An old adage of direct response marketing is “test ugly early.” The reason is that ugly disturbs. And that breaks through and triggers response. The other benefit is that ugly is cheap and quick to produce. Ugly, disturbing, and cheap. … Continue reading
Posted in Leadership, Media, Philosophy
Tagged leadership, philosophy, social media
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