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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
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- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @uticacollege: This week, the UC Center for Historical Research launches a series of virtual talks titled “This is Not Who We Are,” Or I…/ / 33 minutes ago
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- RT @sandykjohnson: It is my fervent hope that the media will quit Trump, cold turkey, when he slinks away from Washington Weds morning. No…/ / 43 minutes ago
- RT @AdContrarian: Today's Newsletter: DISGUSTED BY MY INDUSTRY createsend.com/t/d-7A8335EA77…/ / 3 hours ago
- Retweeting so “leaders” (not) of the ad industry like @meknyc @r2rothenberg and @BobLiodice can read. They sold out… twitter.com/i/web/status/1…/ / 3 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Daily Archives: Thursday, 5 October 2017 8:27 am
Ads.txt: Cui bono?
Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading
Posted in Data, digital marketing, fraud, Media
Tagged ads.txt, adtech, fraud, martech, media, programmatic, technology
Comments Off on Ads.txt: Cui bono?