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Recent Posts
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
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- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
Twitter Updates
- @jason_kint Pathmatics is lousy. I’ve looked at their data over years to try to do competitive benchmarking. I used… twitter.com/i/web/status/1…/ / 22 hours ago
- Great article. I stand for #marketing and the purpose of marketing is to sell. #brandpurpose is rubbish, pushed by… twitter.com/i/web/status/1…/ / 2 days ago
- @acfou And it looks like the rate of increase is hockey-sticking away from human growth/ / 3 days ago
- Old @uticacollege pennant up at Howard’s Pub Ocracoke Island, dating from when we were UC of SU. https://t.co/DtN2wkqDd2/ / 3 days ago
- Excellent article. Dr. Fou reminds us that human audiences grow slowly and gradually in reality. The fake shit you… twitter.com/i/web/status/1…/ / 3 days ago
- Heuristic: If job applicant went to @Harvard it means daddy has more money than brains. Move on to the next applica… twitter.com/i/web/status/1…/ / 3 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Daily Archives: Thursday, 5 October 2017 8:27 am
Ads.txt: Cui bono?
Ads.txt is not the answer to solving the widespread problem of fraud in the digital marketing ecosystem, but it’s a small step in the right direction. I was glad to hear that MediaMath announced that it will begin rapidly rolling out … Continue reading
Posted in Data, digital marketing, fraud, Media
Tagged ads.txt, adtech, fraud, martech, media, programmatic, technology
