Social Media: “Testing Ugly Early”

An old adage of direct response marketing is “test ugly early.” The reason is that ugly disturbs. And that breaks through and triggers response. The other benefit is that ugly is cheap and quick to produce.

Ugly, disturbing, and cheap. Sound like anything else we know? Anil Dash wrote this morning:

“But our media & social networks are explicitly designed to maximize your agitation, and that does no good for anyone. Don’t let them do it.”

Want to get things done? Want to lower your agitation?

Stay away from social media. It’s anything but.


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