markpilip
-
Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- I like to think of doing things as a craft, where there’s pride in workmanship. The jets/yachts/luxury offices mean… twitter.com/i/web/status/9…/ / 1 day ago
- A must read, friends. Not sure what’s going on in your digital buys? Call @acfou twitter.com/acfou/status/9…/ / 1 day ago
- This is where the harassment of journalists—now moving into the physical—starts. twitter.com/jason_kint/sta…/ / 1 day ago
- Indeed. We must not allow the current trend of harassment of journalists to cross into physicality. twitter.com/sandykjohnson/…/ / 1 day ago
- RT @markritson: @prjohnston because there are massive opportunity costs in brand positioning. The more words and positioning concepts used…/ / 1 day ago
- @ShailinDhar @acfou I think the 2-3x is driven by the 5% figure. Hard to be great at 5% in that business. Had some… twitter.com/i/web/status/9…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- ad tech
- adtech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- people
- philosophy
- planning
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: science
Be The Solution
We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading
Posted in Communications, digital marketing, Education, Marketing, Philosophy
Tagged Bob Hoffman, digital marketing, Richard Feynman, science
Leave a comment
“Guessing is a Dumb Man’s Job”
I was watching a Richard Feynman lecture from 1964, during which he described the scientific process. As usual, he did it in a way that even I could understand. Tell me if, in the next roughly 32 seconds of this … Continue reading
Posted in Education, Philosophy
Tagged adtech, martech, process, Richard Feynman, science, theory
Leave a comment
Use Real Metrics, Not Social Media Nonsense
Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.
Worry about the things that actually generate profit. And win. Continue reading
Posted in Analysis, Data, Marketing, Media, Strategy
Tagged analysis, Facebook, Mark Ritson, metrics, science, social media
Leave a comment
Be a Scientist, Not an Analyst
I don’t have much respect for analysts, of the Wall Street kind or otherwise. It’s too easy to look in the rearview mirror and then fit some explanation to it. Post hoc ergo propter hoc, confirmation bias and the like … Continue reading
