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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @kieranhannon: @jason_kint As someone mentioned in his thread, Elizabeth Holmes/Theranos said the same thing about the WSJ too/ / 1 hour ago
- @nickclegg is a liar. twitter.com/verge/status/1…/ / 1 hour ago
- RT @cagoldberglaw: We need to start getting comfortable with criminal consequences against the leaders of @Facebook . I join @Moonalice…/ / 1 hour ago
- RT @Capitals: Connor McMichael discusses his offseason workout regimen and his continued focus on building strength after the first day of…/ / 1 hour ago
- RT @donliedusadied: Free RedCaps #JusticeforJ6 https://t.co/yvc1XEhd1D/ / 5 hours ago
- @CarmineSabia Hey @CarmineSabia How come all your hillbilly trumpster buddies didn’t show up? They got lost getting… twitter.com/i/web/status/1…/ / 5 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: science
Be The Solution
We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading
Posted in Communications, digital marketing, Education, Marketing, Philosophy
Tagged Bob Hoffman, digital marketing, Richard Feynman, science
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“Guessing is a Dumb Man’s Job”
I was watching a Richard Feynman lecture from 1964, during which he described the scientific process. As usual, he did it in a way that even I could understand. Tell me if, in the next roughly 32 seconds of this … Continue reading
Posted in Education, Philosophy
Tagged adtech, martech, process, Richard Feynman, science, theory
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Use Real Metrics, Not Social Media Nonsense
Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.
Worry about the things that actually generate profit. And win. Continue reading
Be a Scientist, Not an Analyst
I don’t have much respect for analysts, of the Wall Street kind or otherwise. It’s too easy to look in the rearview mirror and then fit some explanation to it. Post hoc ergo propter hoc, confirmation bias and the like … Continue reading
Posted in Predictions
Tagged Godin, predictions, science
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