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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- @tomfgoodwin Which leads me to wonder exactly WTF they’re studying!/ / 12 hours ago
- @tomfgoodwin Agree. Can’t tell you how many people in marketing and advertising I’ve talked to who don’t know Ogilv… twitter.com/i/web/status/1…/ / 12 hours ago
- @BetterCity @tomfgoodwin Linked to something labeled “disruptive marketing” uh, I’ll take no./ / 12 hours ago
- RT @davidmkohl: It’s about time we all hear a respected marketer say that, “... the real value of one-to-one has still not been proven out…/ / 14 hours ago
- Seems to me that publishers and marketers need to be involved. A little shocked at lack of participation, if true.… twitter.com/i/web/status/1…/ / 15 hours ago
- RT @verge: The need for a federal privacy law has never been greater theverge.com/interface/2020… https://t.co/8HJtbbJaDU/ / 15 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: science
Be The Solution
We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading
Posted in Communications, digital marketing, Education, Marketing, Philosophy
Tagged Bob Hoffman, digital marketing, Richard Feynman, science
“Guessing is a Dumb Man’s Job”
I was watching a Richard Feynman lecture from 1964, during which he described the scientific process. As usual, he did it in a way that even I could understand. Tell me if, in the next roughly 32 seconds of this … Continue reading
Posted in Education, Philosophy
Tagged adtech, martech, process, Richard Feynman, science, theory
Use Real Metrics, Not Social Media Nonsense
Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.
Worry about the things that actually generate profit. And win. Continue reading
Be a Scientist, Not an Analyst
I don’t have much respect for analysts, of the Wall Street kind or otherwise. It’s too easy to look in the rearview mirror and then fit some explanation to it. Post hoc ergo propter hoc, confirmation bias and the like … Continue reading
Posted in Predictions
Tagged Godin, predictions, science
