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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- Cicada enthusiasts: This is the year for Brood X in NoVA. The last emergence fizzled in my neighborhood as all the… twitter.com/i/web/status/1…/ / 2 hours ago
- Interested in sports, Pioneers? Another great opportunity at @WPNR907 twitter.com/wpnr907/status…/ / 2 hours ago
- RT @jason_kint: we're still left to trust the company about these issues despite there being no evidence that we should. When I've tried as…/ / 2 hours ago
- Great opportunity Pioneers. I learned a ton at @WPNR907 that’s helped me to this day. Plus, I had a blast.… twitter.com/i/web/status/1…/ / 2 hours ago
- RT @Waitos: @markritson @randfish It's why everyone thinks they can do marketing. It's why everyone has an opinion on how you could be doin…/ / 2 hours ago
- RT @markritson: Like so many marketers I am bored with the existing 4 P’s. So I went to learn.mba.marketingweek.com/4ps/ to create a modern, nonsens…/ / 3 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: science
Be The Solution
We get the advertising we deserve. As marketers, we’ve put our skepticism on hold. And we’ve been taken. Programmatic buying, content marketing, influencer marketing, and native advertising are just a few of the fallacies the advertising ecosystem has foisted on … Continue reading
Posted in Communications, digital marketing, Education, Marketing, Philosophy
Tagged Bob Hoffman, digital marketing, Richard Feynman, science
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“Guessing is a Dumb Man’s Job”
I was watching a Richard Feynman lecture from 1964, during which he described the scientific process. As usual, he did it in a way that even I could understand. Tell me if, in the next roughly 32 seconds of this … Continue reading
Posted in Education, Philosophy
Tagged adtech, martech, process, Richard Feynman, science, theory
Comments Off on “Guessing is a Dumb Man’s Job”
Use Real Metrics, Not Social Media Nonsense
Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.
Worry about the things that actually generate profit. And win. Continue reading
Be a Scientist, Not an Analyst
I don’t have much respect for analysts, of the Wall Street kind or otherwise. It’s too easy to look in the rearview mirror and then fit some explanation to it. Post hoc ergo propter hoc, confirmation bias and the like … Continue reading
Posted in Predictions
Tagged Godin, predictions, science
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