Tag Archives: Godin

>$5 CPM for This? YouTube Head-Scratcher

I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that  a fairly recent video of a guitar I purchased generated $6.19 … Continue reading

Posted in Analysis, digital marketing, Guitar, Marketing, Media, Strategy | Tagged , , , , , , , , , ,

Be a Scientist, Not an Analyst

I don’t have much respect for analysts, of the Wall Street kind or otherwise.  It’s too easy to look in the rearview mirror and then fit some explanation to it.  Post hoc ergo propter hoc, confirmation bias and the like … Continue reading

Posted in Predictions | Tagged , ,