Tag Archives: Godin

>$5 CPM for This? YouTube Head-Scratcher

Posted on Monday, 1 January 2018 11:06 am by

I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that  a fairly recent video of a guitar I purchased generated $6.19 … Continue reading →

Posted in Analysis, digital marketing, Guitar, Marketing, Media, Strategy | Tagged , , , , , , , , , ,

Be a Scientist, Not an Analyst

Posted on Monday, 6 June 2011 8:33 am by

I don’t have much respect for analysts, of the Wall Street kind or otherwise.  It’s too easy to look in the rearview mirror and then fit some explanation to it.  Post hoc ergo propter hoc, confirmation bias and the like … Continue reading →

Posted in Predictions | Tagged , ,