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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Category Archives: Guitar
I have been under the mistaken impression that Duane Eddy, the King of Twang, was no longer with us. I just learned today, courtesy of Premier Guitar, that Mr. Eddy is still with us, going strong and will celebrate his … Continue reading
Wednesday, 21 February 2018 8:02 pm
Comments Off on We Couldn’t Afford To Buy Records
>$5 CPM for This? YouTube Head-Scratcher
I’ve got a YouTube channel for experimentation purposes and “monetize” (I hate that MBA non-word) the videos to see what happens. Looking at it this morning, I noticed that a fairly recent video of a guitar I purchased generated $6.19 … Continue reading
Guitar Effects: Two Legends and a Sale
My core beliefs include positivity and assuming goodwill. If you only knew me from my writing here, you might not think that. It’s hard to be positive sometimes when I seem to spend the whole day mired in “digital” marketing … Continue reading
Posted in Branding, Communications, digital marketing, Guitar, Marketing, Media, Sales, Social Media Marketing
Tagged Anderton's, guitar, Lee Anderton, Pete Honore, TC Electronics, Tore, YouTube
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Nitrocellulose lacquer: the smell of customer service?
If you want to experience outstanding customer service in action, I suggest you visit Wildwood Guitars in Louisville, CO. I took a detour yesterday to visit the famous guitar emporium on a trip to Aspen and was greeted by Senior … Continue reading
Posted in Branding, Customer Care, Guitar, Marketing, Travel
Tagged branding, Colorado, Customer Service, experience, guitar, travel, wildwood guitars
Comments Off on Nitrocellulose lacquer: the smell of customer service?
Forget Big Data. Improve Marketing With a Cathode Follower!
What do tube amplifiers have to do with digital marketing? It turns out the analog world of tube circuits is more like the real world of marketing and advertising than the clean, digital, “Big Data” world we’d like to believe … Continue reading
Posted in Communications, Guitar, Marketing, Organization
Tagged amplification, analog, digital, guitar, marketing, marketing automation, music, noise, signal
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