markpilip
-
Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- Friends—always, ALWAYS look at the placements (websites, apps, etc.). If you get this instead, be very skeptical. D… twitter.com/i/web/status/1…/ / 1 day ago
- RT @uticacollege: Utica College continues to grow! "It’s the latest in a string of campus improvements designed to support growing academi…/ / 1 day ago
- @AdContrarian Would love to see the brief on that: “Make a shit ad.” Job done./ / 1 day ago
- @john__rosevear The consulting industry has bamboozled executives into thinking that problem-solving is a) only tau… twitter.com/i/web/status/1…/ / 1 day ago
- RT @johnwilander: "Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the…/ / 1 day ago
- RT @PostBaron: .@washingtonpost sued twice for release of these docs over 3-year FOIA battle that continues. 2,000 pages of unpublished not…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: predictions
Best Super Bowl Ad? Who Cares?
Ignore the dilettantes publishing lists of the best Super Bowl ads. Judge the performance by the sales they generate. Continue reading
Verizon Faceplants on $2 Fee
I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone. Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading
Posted in Communications, Customer Care, Predictions
Tagged Customer Service, Fees, predictions, Pricing
1 Comment
Six Trends for Communicators and Marketers
What’s happening now and in 2012 that will impact marketers and communicators? Check out this blog post I wrote for Neustar. Full disclosure: I work for Neustar and the post I link to above was written for Neustar’s corporate blog.
Posted in Communications, Marketing, Predictions
Tagged forecast, Neustar, predictions, trends
Steve Jobs Sets Back Leadership 20 Years
Steve Jobs is one of my heroes and a man who achieved his objective of “putting a dent in the universe.” I enjoyed reading Walter Isaacson’s biography “Steve Jobs” because it gave me insight into the motivation behind the man … Continue reading
Posted in Leadership, Philosophy, Predictions
Tagged apple, books, predictions
Be a Scientist, Not an Analyst
I don’t have much respect for analysts, of the Wall Street kind or otherwise. It’s too easy to look in the rearview mirror and then fit some explanation to it. Post hoc ergo propter hoc, confirmation bias and the like … Continue reading
Posted in Predictions
Tagged Godin, predictions, science
