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Recent Posts
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
Twitter Updates
- RT @uticacollege: "We cannot stand idly by and let these voices continue to go unheard, for lives to be lost in vain. To be mere spectators…/ / 2 hours ago
- RT @acfou: look at what the community thinks of Pixalate reddit.com/r/adops/commen… https://t.co/GuLShtlHXM/ / 23 hours ago
- RT @jason_kint: A subtle but important observation from me on this report. Bloomberg has clearly paid attention to the details (and not all…/ / 1 day ago
- RT @slpng_giants: 🚨UPDATE🚨 According to our count, there are now 530 ADVERTISERS who have joined the #StopHateForProfit campaign and will…/ / 1 day ago
- RT @jason_kint: Journalists like Maria Ressa face death threats and jail for doing their jobs. Facebook must take its share of the blame ht…/ / 1 day ago
- RT @jgksf: Publishers don't need ad tech when context targeting works better: brave.com/npo/ @brave @acfou @infotrust_itega @math…/ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: predictions
Best Super Bowl Ad? Who Cares?
Ignore the dilettantes publishing lists of the best Super Bowl ads. Judge the performance by the sales they generate. Continue reading
Verizon Faceplants on $2 Fee
I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone. Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading
Posted in Communications, Customer Care, Predictions
Tagged Customer Service, Fees, predictions, Pricing
1 Comment
Six Trends for Communicators and Marketers
What’s happening now and in 2012 that will impact marketers and communicators? Check out this blog post I wrote for Neustar. Full disclosure: I work for Neustar and the post I link to above was written for Neustar’s corporate blog.
Posted in Communications, Marketing, Predictions
Tagged forecast, Neustar, predictions, trends
Steve Jobs Sets Back Leadership 20 Years
Steve Jobs is one of my heroes and a man who achieved his objective of “putting a dent in the universe.” I enjoyed reading Walter Isaacson’s biography “Steve Jobs” because it gave me insight into the motivation behind the man … Continue reading
Posted in Leadership, Philosophy, Predictions
Tagged apple, books, predictions
Be a Scientist, Not an Analyst
I don’t have much respect for analysts, of the Wall Street kind or otherwise. It’s too easy to look in the rearview mirror and then fit some explanation to it. Post hoc ergo propter hoc, confirmation bias and the like … Continue reading
Posted in Predictions
Tagged Godin, predictions, science
