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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @MarshaCollier: How "Engagement" Makes You Vulnerable to Manipulation and Misinformation on Social Media Algorithms that rank and recom…/ / 3 minutes ago
- Zuck has brought fellow frat bro in dad jeans, @boztank, into the bunker with him. He must hear Zhukov approaching.… twitter.com/i/web/status/1…/ / 3 minutes ago
- RT @jason_kint: And in the spirit of last week’s Facebook Files from WSJ, he also hates the comparisons to nicotine although as @Moonalice…/ / 10 minutes ago
- RT @jason_kint: In a company under global scrutiny for ethical lapses and a harmful core biz model, you don’t place your loyal lieutenant A…/ / 10 minutes ago
- @verge Adjusted EBITDA—which means “we just made this up”—is most decidedly NOT profit @verge/ / 12 hours ago
- RT @MotherJones: Climate change disinformation is "spreading rapidly" on Facebook, environmental groups say bit.ly/2W3rpbw/ / 12 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: predictions
Ignore the dilettantes publishing lists of the best Super Bowl ads. Judge the performance by the sales they generate. Continue reading
Monday, 6 February 2017 8:55 am
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Verizon Faceplants on $2 Fee
I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone. Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading
Posted in Communications, Customer Care, Predictions
Tagged Customer Service, Fees, predictions, Pricing
1 Comment
Six Trends for Communicators and Marketers
What’s happening now and in 2012 that will impact marketers and communicators? Check out this blog post I wrote for Neustar. Full disclosure: I work for Neustar and the post I link to above was written for Neustar’s corporate blog.
Posted in Communications, Marketing, Predictions
Tagged forecast, Neustar, predictions, trends
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Steve Jobs Sets Back Leadership 20 Years
Steve Jobs is one of my heroes and a man who achieved his objective of “putting a dent in the universe.” I enjoyed reading Walter Isaacson’s biography “Steve Jobs” because it gave me insight into the motivation behind the man … Continue reading
Posted in Leadership, Philosophy, Predictions
Tagged apple, books, predictions
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Be a Scientist, Not an Analyst
I don’t have much respect for analysts, of the Wall Street kind or otherwise. It’s too easy to look in the rearview mirror and then fit some explanation to it. Post hoc ergo propter hoc, confirmation bias and the like … Continue reading
Posted in Predictions
Tagged Godin, predictions, science
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