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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: predictions
Best Super Bowl Ad? Who Cares?
Ignore the dilettantes publishing lists of the best Super Bowl ads. Judge the performance by the sales they generate. Continue reading
Verizon Faceplants on $2 Fee
I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone. Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading
Posted in Communications, Customer Care, Predictions
Tagged Customer Service, Fees, predictions, Pricing
1 Comment
Six Trends for Communicators and Marketers
What’s happening now and in 2012 that will impact marketers and communicators? Check out this blog post I wrote for Neustar. Full disclosure: I work for Neustar and the post I link to above was written for Neustar’s corporate blog.
Posted in Communications, Marketing, Predictions
Tagged forecast, Neustar, predictions, trends
Steve Jobs Sets Back Leadership 20 Years
Steve Jobs is one of my heroes and a man who achieved his objective of “putting a dent in the universe.” I enjoyed reading Walter Isaacson’s biography “Steve Jobs” because it gave me insight into the motivation behind the man … Continue reading
Posted in Leadership, Philosophy, Predictions
Tagged apple, books, predictions
Be a Scientist, Not an Analyst
I don’t have much respect for analysts, of the Wall Street kind or otherwise. It’s too easy to look in the rearview mirror and then fit some explanation to it. Post hoc ergo propter hoc, confirmation bias and the like … Continue reading
Posted in Predictions
Tagged Godin, predictions, science
