Best Super Bowl Ad? Who Cares?

The no-skin-in-the-game dilettantes will be publishing many lists of the best and worst Super Bowl ads today. Ignore them. Judge the performance of the ads the next time the monthly car sales/beer sales/etc. are published.

“The object of advertising is to sell goods. It has no other justification worth mentioning.”      Raymond Rubicam, Founder, Young & Rubicam

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