Tag Archives: Super Bowl

Name Those Ads

It’s been two days since the Super Bowl. Quick, and without thinking too hard, write down: The ads you saw on the Super Bowl on Sunday The digital ads you saw this morning as you read the news with coffee … Continue reading →

Aside | Posted on Tuesday, 6 February 2018 8:52 am by | Tagged , , ,

Best Super Bowl Ad? Who Cares?

Ignore the dilettantes publishing lists of the best Super Bowl ads. Judge the performance by the sales they generate. Continue reading →

Aside | Posted on Monday, 6 February 2017 8:55 am by | Tagged , , ,

Not Offensive, Just Stupid

Posted on Monday, 6 February 2012 10:10 am by

Congratulations to the Giants for their Super Bowl win yesterday. I was also glad to enjoy an entertaining game that kept me interested until the last play. Less entertaining were the GoDaddy ads.  They’ve been a one-trick pony for years … Continue reading →

Posted in Branding | Tagged ,

Improve Your Super Bowl Ads

Posted on Friday, 3 February 2012 3:45 pm by

When I watch ads during the Super Bowl Big Game, I usually find myself muttering “call to action, call to action” to the point that my wife starts putting away the sharp objects.  The amount of air time that’s wasted … Continue reading →

Posted in Branding, Marketing | Tagged , , ,