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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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- ad fraud
- ad tech
- Bob Hoffman
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- direct marketing
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- Mark Ritson
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Monthly Archives: January 2017
Oracles Mark Ritson & Bob Hoffman
The solution is not to buy more adtech or add more to your tech stack. It’s getting back to basics. The answer is practicing proper marketing science. It’s not that hard and you’ll notice that none of it starts with “audiences”: Continue reading
Posted in Marketing, Media Tagged Bob Hoffman, digital marketing, digital media, fraud, Mark Ritson, P&G Comments Off on Oracles Mark Ritson & Bob Hoffman
Just reviewing a marketing services (adtech) company’s financials and found myself laughing over the non-GAAP section of the investor presentation. It started my day off with a smile. Takeaway: Put your hand firmly in your pocket when the IR team … Continue reading
Friday, 27 January 2017 8:01 am Comments Off on “Non GAAP” = We Just Made This Up
2017 Snapchat Buys: Cui bono?
The digital tsunami continues. Word today is that Snapchat is asking for commitments from the big agency holdcos for commitments to spend as much as $200 million on buys in 2017. That’s advertiser money, by the way. Why is Snap … Continue reading
Posted in Direct Response, Marketing, Media Tagged advertising, digital media, online advertising, Snap Inc., snapchat Comments Off on 2017 Snapchat Buys: Cui bono?
Publish The Denominator, Google.
You might have seen Google patting itself on the back today for taking down 1.7 billion ads–2X last year’s total!–that violated the company’s policies. The problem, like most digital media hype and nonsense, is that they didn’t bother to publish … Continue reading
Posted in Communications, Data, Media, Rants Tagged digital marketing, fraud, Google, malvertising Comments Off on Publish The Denominator, Google.
As a proper marketer, before you begin segmentation and targeting to create your strategy, look first to the first P of marketing. Your product. Why? If your product doesn’t work, the most brilliant targeting strategy can’t work. You’ll have no monthly recurring … Continue reading
Thursday, 12 January 2017 8:25 am Comments Off on The First Step In Targeting: Product. Huh?
Alexa = This Year’s Pokemon Go
This year, I predict you’ll be forced to participate in many pointless meetings because some company will use voice recognition to make some money. The campaign will be breathlessly promoted as the next big thing in marketing. As a result, and because … Continue reading
Posted in Communications, Data, Marketing, Media, Predictions Tagged Alexa, Amazon, B.S., machine learning, Mark Ritson, Pokémon Go, powerpoint, UI/UX Comments Off on Alexa = This Year’s Pokemon Go
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