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Daily Archives: Thursday, 26 January 2017 8:41 am
2017 Snapchat Buys: Cui bono?
The digital tsunami continues. Word today is that Snapchat is asking for commitments from the big agency holdcos for commitments to spend as much as $200 million on buys in 2017. That’s advertiser money, by the way. Why is Snap … Continue reading
Posted in Direct Response, Marketing, Media
Tagged advertising, digital media, online advertising, Snap Inc., snapchat
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