Monthly Archives: December 2016

You’re Buying Digital Media All Wrong

Posted on Thursday, 29 December 2016 11:23 am by

The only people who ever got rich by developing exotic solutions to common problems are the ones selling the solutions. FOMO (fear of missing out) is not a reason to be wasting your dollars on untested media or unproven “audience” schemes pitched by salespeople. If the media works, it will be there tomorrow. Continue reading →

Posted in Marketing, Media | Tagged , , ,

Use Real Metrics, Not Social Media Nonsense

Posted on Monday, 12 December 2016 10:48 am by

Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.

Worry about the things that actually generate profit. And win. Continue reading →

Posted in Analysis, Data, Marketing, Media, Strategy | Tagged , , , , ,

Buying Audiences, Getting Worked

Posted on Tuesday, 6 December 2016 9:59 am by

I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading →

Posted in Communications, Strategy, Travel | Tagged , , , , , , , | 2 Comments

An Odd Industry: “Marketing Leadership”

Posted on Monday, 5 December 2016 9:30 am by

Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading →

Posted in Career, Marketing, Organization, Philosophy, Sales | Tagged , , , , ,