- RT @MarcusJBrook: Game on! At last, the long known abuse of data by #adtech is going to be #Transparent Power to your elbow @ICOnews @jason…/ / 7 hours ago
- The idiot missed out on his Darwin Award. Alas, still in the gene pool. twitter.com/jbonamassa/sta…/ / 10 hours ago
- Don’t remind me! We can do better there, but after this weekend, not with a racist in the Oval Office. twitter.com/michaelsaray/s…/ / 11 hours ago
- RT @JasonHirschhorn: "Trump Is a Racist. If You Still Support Him, So Are You." thedailybeast.com/trump-is-a-rac… @mediaredef/ / 15 hours ago
- RT @dmarti: @dsearls @MrMarkDittmer @washingtonpost @acfou @AdContrarian What looks like creepy tracking to the user is also "data leakage"…/ / 15 hours ago
- RT @mikko: Thank You. twitter.com/bankofengland/…/ / 17 hours ago
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.
- ad fraud
- ad tech
- Bob Hoffman
- digital marketing
- digital media
- direct marketing
- marketing strategy
- Mark Ritson
- product development
- Simon Sinek
- social media
Daily Archives: Monday, 12 December 2016 10:48 am
Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.
Worry about the things that actually generate profit. And win. Continue reading →