Monthly Archives: November 2016

Gaming AdTech: Easier Than Go Fish

How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading

Posted in Data, Marketing, Media, Tactics, Uncategorized | Tagged , , , ,

Why Ads?

Why ads on my personal blog? I’m running a little experiment right now. More to come and the ads will come down. I don’t like them either. Continue reading

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Still Trust in Big Data?

We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading

Posted in Analysis, Communications, Data, Marketing, Media | Tagged , , , , , ,

Dashboards are Lousy Maps

Marketing dashboards are poor maps of where you’ve been. You need first-hand experience with the terrain you’re now encountering, not more lousy maps. To improve your marketing, don’t hire a cartographer. Hire the hiker who’s seen the terrain up close. … Continue reading

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Where’s the Digital Tear Sheet?

Digital advertising is a mess. Your ads aren’t likely to be seen because: Ad fraud is out of control and getting worse Most of our ads are shown to bots Only 35% of ads actually shown to humans are viewed … Continue reading

Posted in Communications, Direct Response, Marketing, Media | Tagged , , , , , | 2 Comments