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Recent Posts
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: November 2016
Gaming AdTech: Easier Than Go Fish
How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading
Posted in Data, Marketing, Media, Tactics, Uncategorized
Tagged adtech, digital marketing, fraud, online advertising, programmatic
Comments Off on Gaming AdTech: Easier Than Go Fish
Why ads on my personal blog? I’m running a little experiment right now. More to come and the ads will come down. I don’t like them either. Continue reading
Tuesday, 15 November 2016 9:27 pm
Comments Off on Why Ads?
Still Trust in Big Data?
We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading
Posted in Analysis, Communications, Data, Marketing, Media
Tagged adtech, algorithms, big data, Bob Hoffman, Mark Ritson, online advertising, programmatic
Comments Off on Still Trust in Big Data?
Marketing dashboards are poor maps of where you’ve been. You need first-hand experience with the terrain you’re now encountering, not more lousy maps. To improve your marketing, don’t hire a cartographer. Hire the hiker who’s seen the terrain up close. … Continue reading
Thursday, 3 November 2016 11:45 am
Comments Off on Dashboards are Lousy Maps
Where’s the Digital Tear Sheet?
Digital advertising is a mess. Your ads aren’t likely to be seen because: Ad fraud is out of control and getting worse Most of our ads are shown to bots Only 35% of ads actually shown to humans are viewed … Continue reading
Posted in Communications, Direct Response, Marketing, Media
Tagged advertising, business insider, digital marketing, digital media, fraud, magpie
2 Comments