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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- Friends—always, ALWAYS look at the placements (websites, apps, etc.). If you get this instead, be very skeptical. D… twitter.com/i/web/status/1…/ / 13 hours ago
- RT @uticacollege: Utica College continues to grow! "It’s the latest in a string of campus improvements designed to support growing academi…/ / 19 hours ago
- @AdContrarian Would love to see the brief on that: “Make a shit ad.” Job done./ / 22 hours ago
- @john__rosevear The consulting industry has bamboozled executives into thinking that problem-solving is a) only tau… twitter.com/i/web/status/1…/ / 23 hours ago
- RT @johnwilander: "Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the…/ / 1 day ago
- RT @PostBaron: .@washingtonpost sued twice for release of these docs over 3-year FOIA battle that continues. 2,000 pages of unpublished not…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: November 2016
Gaming AdTech: Easier Than Go Fish
How easy is it to game the AdTech ecosystem and steal–yes, steal–money from advertisers? Incredibly easy. The sad thing is that very few players in the industry care enough to do anything about it. Continue reading
Posted in Data, Marketing, Media, Tactics, Uncategorized
Tagged adtech, digital marketing, fraud, online advertising, programmatic
Why Ads?
Why ads on my personal blog? I’m running a little experiment right now. More to come and the ads will come down. I don’t like them either. Continue reading
Still Trust in Big Data?
We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading
Posted in Analysis, Communications, Data, Marketing, Media
Tagged adtech, algorithms, big data, Bob Hoffman, Mark Ritson, online advertising, programmatic
Dashboards are Lousy Maps
Marketing dashboards are poor maps of where you’ve been. You need first-hand experience with the terrain you’re now encountering, not more lousy maps. To improve your marketing, don’t hire a cartographer. Hire the hiker who’s seen the terrain up close. … Continue reading
Where’s the Digital Tear Sheet?
Digital advertising is a mess. Your ads aren’t likely to be seen because: Ad fraud is out of control and getting worse Most of our ads are shown to bots Only 35% of ads actually shown to humans are viewed … Continue reading
Posted in Communications, Direct Response, Marketing, Media
Tagged advertising, business insider, digital marketing, digital media, fraud, magpie
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