Dashboards are Lousy Maps

Marketing dashboards are poor maps of where you’ve been. You need first-hand experience with the terrain you’re now encountering, not more lousy maps.

To improve your marketing, don’t hire a cartographer. Hire the hiker who’s seen the terrain up close. And win.

Aside | This entry was posted in Leadership, Marketing, Organization, Philosophy, Strategy and tagged , , . Bookmark the permalink.

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