Daily Archives: Thursday, 3 November 2016 11:45 am

Marketing dashboards are poor maps of where you’ve been. You need first-hand experience with the terrain you’re now encountering, not more lousy maps. To improve your marketing, don’t hire a cartographer. Hire the hiker who’s seen the terrain up close. … Continue reading

Posted on by markpilip | Comments Off on Dashboards are Lousy Maps