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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @dangillmor You can’t, because you can’t fix stupid./ / 13 hours ago
- RT @ShaneAParrish: The most important habit is saying no./ / 13 hours ago
- RT @AtomicTango: New #marketing term: Youthanize (verb): To destroy a respected, established brand by repositioning it for younger consume…/ / 13 hours ago
- Brilliant as always @davetrott Teach principles folks! twitter.com/davetrott/stat…/ / 13 hours ago
- RT @davetrott: "Right is right even if no one is doing it. Wrong is wrong even if everyone is doing it." - St. Augustine/ / 13 hours ago
- @ckane @acfou @SimonJHarris And it’s all bot traffic. What happens when you tell the clients that they’re not showing their ads to humans?/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: September 2016
Adventures in Winback Direct Mail
Winback direct mail works when done correctly. Here’s an example from Blue Bottle Coffee that could have been so much better. Continue reading
Posted in Analysis, Marketing
Tagged Blue Bottle Coffee
Comments Off on Adventures in Winback Direct Mail
Digital Flim-Flam: Mode Media Edition
How does the 10th most trafficked group of websites, per comScore, go out of business overnight? That’s what you should be asking yourself as you read the news about Mode Media’s abrupt shut-down last week, especially if you’re one of … Continue reading
Posted in Media, Tactics
Tagged digital marketing, digital media, fraud, video
Comments Off on Digital Flim-Flam: Mode Media Edition
Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading
Monday, 19 September 2016 1:01 pm
Comments Off on Mistaking Surveillance for Advertising
