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Recent Posts
- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
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- Who Pulled the Names? Friday, 4 December 2020 8:45 am
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- What are Your Principles? Wednesday, 19 August 2020 7:56 am
Twitter Updates
- @profgalloway Could be because you might only need 2 remote work grinders vs. 4 performative in-office folks? Doing more with less…/ / 49 minutes ago
- @CynjaChaseC They ought to put Wile E Coyote in them. His approach is about as effective but at least it’s entertaining./ / 3 hours ago
- @CynjaChaseC That reminds me. I’m getting the automatic mail that it’s time for the annual cartoon watching…/ / 4 hours ago
- RT @ZelenskyyUa: Підступне масове вбивство в Оленівці буде одним із звинувачень на міжнародному трибуналі проти російського агресора. Росія…/ / 7 hours ago
- RT @ZelenskyyUa: Шість місяців тому Росія здійснила жахливий теракт в Оленівці. Ми не дозволимо забути про цей злочин. Памʼятаємо кожного з…/ / 7 hours ago
- RT @ZelenskyyUa: The insidious mass murder in Olenivka will be one of the charges at the international tribunal against Russian aggressor.…/ / 7 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: September 2016
Adventures in Winback Direct Mail
Winback direct mail works when done correctly. Here’s an example from Blue Bottle Coffee that could have been so much better. Continue reading
Posted in Analysis, Marketing
Tagged Blue Bottle Coffee
Comments Off on Adventures in Winback Direct Mail
Digital Flim-Flam: Mode Media Edition
How does the 10th most trafficked group of websites, per comScore, go out of business overnight? That’s what you should be asking yourself as you read the news about Mode Media’s abrupt shut-down last week, especially if you’re one of … Continue reading
Posted in Media, Tactics
Tagged digital marketing, digital media, fraud, video
Comments Off on Digital Flim-Flam: Mode Media Edition
Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading
Monday, 19 September 2016 1:01 pm
Comments Off on Mistaking Surveillance for Advertising