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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- Outstanding @SachaBaronCohen twitter.com/carolecadwalla…/ / 5 hours ago
- Sharing Dr. Scanga’s thread on UC’s Biology department search. Lots of great reasons to join UC—great faculty, grea… twitter.com/i/web/status/1…/ / 12 hours ago
- RT @tomfgoodwin: The real power of data is as something for spineless people to hide behind and clueless people to make decisions with/ / 2 days ago
- RT @tomfgoodwin: @jarroddicker It killed any. fucking.thinking./ / 2 days ago
- @TechCrunch @sohear Is one of the “operational learnings” that there isn’t a viable operation?/ / 2 days ago
- @tomfgoodwin Email actually helps in this case. Reveals the sender to be what he is: an asshole./ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Monthly Archives: September 2016
Adventures in Winback Direct Mail
Winback direct mail works when done correctly. Here’s an example from Blue Bottle Coffee that could have been so much better. Continue reading
Posted in Analysis, Marketing
Tagged Blue Bottle Coffee
Digital Flim-Flam: Mode Media Edition
How does the 10th most trafficked group of websites, per comScore, go out of business overnight? That’s what you should be asking yourself as you read the news about Mode Media’s abrupt shut-down last week, especially if you’re one of … Continue reading
Posted in Media, Tactics
Tagged digital marketing, digital media, fraud, video
Mistaking Surveillance for Advertising
Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading
