Monthly Archives: September 2016

Adventures in Winback Direct Mail

Winback direct mail works when done correctly. Here’s an example from Blue Bottle Coffee that could have been so much better. Continue reading

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Digital Flim-Flam: Mode Media Edition

How does the 10th most trafficked group of websites, per comScore, go out of business overnight? That’s what you should be asking yourself as you read the news about Mode Media’s abrupt shut-down last week, especially if you’re one of … Continue reading

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Mistaking Surveillance for Advertising

Want to win in marketing? Think like a marketer, not the NSA. Surveillance doesn’t equal marketing strategy. Continue reading

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