- RT @MalcolmAuld: What hope for the marketing industry when marketers lie to each other... linkedin.com/pulse/what-hop… via @LinkedIn/ / 1 hour ago
- RT @farantzos: When you really want a cold drink but first need to debug a Security Certificate of your Samsung fridge. @internetofshit htt…/ / 9 hours ago
- RT @MalcolmAuld: World’s longest infographic uses fake facts to prove infographics don’t work… themalcolmauldblog.com/2019/12/06/wor… https://t.co/hmo5bYu…/ / 9 hours ago
- RT @ashk4n: Great example how to quantify the degree to which 'dark patterns' dominate privacy consent interactions online (from @Privolta…/ / 13 hours ago
- RT @sandykjohnson: An awesome list of @NatPress #journalism award winners, who will inspire you and rekindle your faith in democracy. Thre…/ / 16 hours ago
- So what is 2020’s word that will serve to further erode our profession and hurt progress? twitter.com/tomfgoodwin/st…/ / 1 day ago
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Tag Archives: big data
When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.
We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading
If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading
The McKinsey Global Institute just issued their report Big data: The next frontier for innovation, competition, and productivity. It’s worth the time to read and act on (not think about). Now. The McKinsey analysis looks at five sectors in some detail–health … Continue reading