Tag Archives: big data

Data-driven?

When somebody claims they’re a data-driven marketer, generally that means their actions are driven by cursory analysis of biased data sets, and that they lack a coherent strategy.

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Still Trust in Big Data?

We had an election yesterday where hundreds of millions of dollars of models, data collection and analytics predicted one outcome. We got the other. Still think you can predict how a particular ad impression will impact a purchase decision for the … Continue reading

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Big Data: Mostly Tail Numbers

If you fly regular routes, you’ll notice the same tail numbers around you. The same planes tend to fly the same routes, with changes mostly due to weather or maintenance. What does it usually mean when a particular tail number … Continue reading

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Big Data and the Rise of Asymmetrical Analytics

The McKinsey Global Institute just issued their report Big data: The next frontier for innovation, competition, and productivity.  It’s worth the time to read and act on (not think about).  Now. The McKinsey analysis looks at five sectors in some detail–health … Continue reading

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