Tag Archives: metrics

Monday Morning Quarterbacking: The 8 am Meeting

No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading

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Use Real Metrics, Not Social Media Nonsense

Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.

Worry about the things that actually generate profit. And win. Continue reading

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Top Posts of 2011

Happy New Year!  I’m glad that you’re reading this and that you, and others, have taken the time to visit and comment on some of my posts. I started this site in March 2011, just before I went to SxSW … Continue reading

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