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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- RT @AdContrarian: Today's Newsletter: TRASH MEDIA AND TRASH TECH createsend.com/t/d-BB9D61A254…/ / 4 hours ago
- RT @neilturkewitz: @kylotan The scale issue is deceptive at both ends of the spectrum. If your site is so big that you can’t operate it saf…/ / 12 hours ago
- RT @bessbell: If you think a mask takes away your freedom you’re going to HATE a coffin./ / 13 hours ago
- RT @jason_kint: ps @eggerton @MultiNews next time you’re covering advertisers voicing perspective of publishers on what is best for journal…/ / 13 hours ago
- RT @jason_kint: I strongly agree the marketing community is welcome to voice their positions but I’m fairly certain if @AGBecerra @RepAdamS…/ / 13 hours ago
- RT @dmarti: "Facebook has a team of 350 people working to develop and enforce its Dangerous Individual and Organizations policy." 350 FTE…/ / 13 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: metrics
Monday Morning Quarterbacking: The 8 am Meeting
No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading
Use Real Metrics, Not Social Media Nonsense
Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.
Worry about the things that actually generate profit. And win. Continue reading
Top Posts of 2011
Happy New Year! I’m glad that you’re reading this and that you, and others, have taken the time to visit and comment on some of my posts. I started this site in March 2011, just before I went to SxSW … Continue reading
