markpilip
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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- @MalcolmAuld Unless they’re actually in the dilettante or moron industry. Then they’re doing just fine!/ / 2 hours ago
- @profgalloway I don’t think having a background in tech matters. If you can successfully fog a mirror, you should b… twitter.com/i/web/status/1…/ / 3 hours ago
- I better put in for the vacation day to be there! Gonna be a blast. @LouBorrelli twitter.com/ucpioneers/sta…/ / 3 hours ago
- @AdContrarian My copy is on the way!/ / 3 hours ago
- @MalcolmAuld Maybe his shit copy was written by whatever marketing automation fantasy he was babbling about?/ / 3 hours ago
- And next decade may be a re-run as advertisers continue to shovel money to the duopoly and pitch whatever is left o… twitter.com/i/web/status/1…/ / 3 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: metrics
Monday Morning Quarterbacking: The 8 am Meeting
No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading
Use Real Metrics, Not Social Media Nonsense
Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.
Worry about the things that actually generate profit. And win. Continue reading
Top Posts of 2011
Happy New Year! I’m glad that you’re reading this and that you, and others, have taken the time to visit and comment on some of my posts. I started this site in March 2011, just before I went to SxSW … Continue reading
