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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @tomfgoodwin Planet CRM. But they have no idea that the planet is in another galaxy./ / 2 hours ago
- @Spencerjakab @profgalloway My recent grad (Christopher Newport U. class of ‘20, dual major in Finance and Accounti… twitter.com/i/web/status/1…/ / 4 hours ago
- RT @dmitryshishkin: "Accomplishment, love, and stress. I wish for you all of these things". "Balance is a myth. There are only trade-offs.…/ / 5 hours ago
- Real job security is knowing that you’ve been able to eat what you kill. twitter.com/thamkhaimeng/s…/ / 10 hours ago
- RT @ShaneAParrish: Simple doesn't mean simplistic./ / 10 hours ago
- RT @acfou: your time to "fake it until you make it" is running out ahem, #adtech/ / 10 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: metrics
No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading
Monday, 10 April 2017 11:25 am
Comments Off on Monday Morning Quarterbacking: The 8 am Meeting
Use Real Metrics, Not Social Media Nonsense
Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.
Worry about the things that actually generate profit. And win. Continue reading
Top Posts of 2011
Happy New Year! I’m glad that you’re reading this and that you, and others, have taken the time to visit and comment on some of my posts. I started this site in March 2011, just before I went to SxSW … Continue reading
