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Recent Posts
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
Twitter Updates
- RT @dmarti: "How shall we allocate our #health #brand's advertising budget?" "I recommend we go big with sponsoring an online forum about…/ / 8 hours ago
- Easier answer: they’re actually not marketers. Just untrained children playing at what they believe is marketing. twitter.com/patrickcoffee/…/ / 19 hours ago
- RT @acfou: "advertisers’ total loss to fraud will rise to $100 billion by 2023. The report claims fraudsters will gravitate to advanced tec…/ / 19 hours ago
- RT @acfou: Ad Fraud Will Be A $44 Billion Industry By 2022 which-50.com/ad-fraud-will-…/ / 19 hours ago
- RT @Dr_Draper: This pop-up appeared while I was trying to do my banking. I couldn’t continue without answering. What do you think my resp…/ / 19 hours ago
- RT @josh_emerson: Russian documents reveal desire to sow racial discord — and violence — in the U.S. nbcnews.com/news/world/rus… via @nbcnews/ / 19 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: metrics
Monday Morning Quarterbacking: The 8 am Meeting
No Monday morning quarterback ever threw an interception or missed a receiver. No Monday morning quarterback ever wore a Super Bowl ring either. Continue reading
Use Real Metrics, Not Social Media Nonsense
Don’t focus on lousy Facebook social media metrics. Instead,look at sales, retention rates, and ARPU. Don’t waste your time with the little kids’ metrics, which make for easier-to-understand and flashier charts at the next convention you attend. Don’t track them in your data warehouse. Don’t put them in Powerpoint slides. Don’t even talk about them. After all, the people that promulgate this nonsense have told you that they are worthless.
Worry about the things that actually generate profit. And win. Continue reading
Top Posts of 2011
Happy New Year! I’m glad that you’re reading this and that you, and others, have taken the time to visit and comment on some of my posts. I started this site in March 2011, just before I went to SxSW … Continue reading
