Tag Archives: Twitter

Media Whitewash

Posted on Wednesday, 21 February 2018 8:29 am by

The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading →

Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy | Tagged , ,

Bots in the Walled Garden!

Posted on Friday, 29 September 2017 10:17 am by

I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading →

Posted in digital marketing, fraud, Social Media Marketing | Tagged , , , , , , ,

Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition

Posted on Tuesday, 21 February 2017 2:47 pm by

If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading →

Posted in Marketing, Media, Social Media Marketing, Tactics | Tagged , , , ,

Buying Audiences, Getting Worked

Posted on Tuesday, 6 December 2016 9:59 am by

I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading →

Posted in Communications, Strategy, Travel | Tagged , , , , , , , | 2 Comments

Clerks as CEOs

Posted on Monday, 2 April 2012 7:31 am by

Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading →

Posted in Leadership | Tagged , , , , | 2 Comments

Don’t Tie Your Brand to Your Company

Posted on Monday, 20 June 2011 8:54 am by

I was viewing my list of Twitter followers the other day and noticed that there’s a category of Twitter users who choose to link their brand name with that of their company.  Now I suppose if you work for a … Continue reading →

Posted in Branding, Career | Tagged , , | 1 Comment