Tag Archives: Twitter

Bots in the Walled Garden!

I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading

Posted in digital marketing, fraud, Social Media Marketing | Tagged , , , , , , , | Leave a comment

Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition

If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading

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Buying Audiences, Getting Worked

I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading

Posted in Communications, Strategy, Travel | Tagged , , , , , , , | 2 Comments

Clerks as CEOs

Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading

Posted in Leadership | Tagged , , , , | 2 Comments

Don’t Tie Your Brand to Your Company

I was viewing my list of Twitter followers the other day and noticed that there’s a category of Twitter users who choose to link their brand name with that of their company.  Now I suppose if you work for a … Continue reading

Posted in Branding, Career | Tagged , , | 1 Comment