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Recent Posts
- Your Facebook Rebate Monday, 16 July 2018 10:27 am
- Talent > Systems Wednesday, 13 June 2018 8:47 am
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- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
Twitter Updates
- RT @garicruze: Make your brand matter, yes. But keep it grounded in reality, and stay in your lane. A brand of jalapeño snack chips doesn…/ / 23 hours ago
- RT @profgalloway: CEOs do not, and shouldn't be allowed to, behave this way. If this were the CEO of Kroger or Caterpillar, they’d be gone.…/ / 23 hours ago
- RT @acfou: Yeah, when it's not even remotely plausible, the best explanation is fraud./ / 23 hours ago
- RT @dmarti: Q: We made a groovy co-op. Want to see? A: shut up hippie Q: Download white paper on innovative new blockchain-based governan…/ / 1 day ago
- RT @stephensenn: My comment on a flaw of “The flaws of randomised controlled trials and the reproducibility crisis” https://t.co/3oww6Uw81…/ / 4 days ago
- RT @JasonHirschhorn: The Putinian Candidate: "The WTF He Did Exactly What We Thought He Would Do" Special Edition 07/17/18 Edition of @Medi…/ / 4 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Twitter
Media Whitewash
The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading
Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy
Tagged digital advertising, Don Marti, Twitter
Bots in the Walled Garden!
I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged bots, digital advertising, digital fraud, Facebook, fraud, Google, Twitter, walled garden
Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition
If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading
Posted in Marketing, Media, Social Media Marketing, Tactics
Tagged Dunkin' Donuts, segmentation, social media, targeting, Twitter
Buying Audiences, Getting Worked
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading
Posted in Communications, Strategy, Travel
Tagged adtech, digital media, marketing, segmentation, tactics, targeting, technology, Twitter
2 Comments
Clerks as CEOs
Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading
Don’t Tie Your Brand to Your Company
I was viewing my list of Twitter followers the other day and noticed that there’s a category of Twitter users who choose to link their brand name with that of their company. Now I suppose if you work for a … Continue reading
