markpilip
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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- At the end. He’s absolutely right. twitter.com/lutemi/status/…/ / 10 minutes ago
- @sports_god1 @NBCSCapitals Gotta get it done./ / 14 minutes ago
- RT @NBCSCapitals: In The Loop: Capitals' Cobra Kai headbands, behind the scenes at Ravens practice ift.tt/3qpgGlb/ / 15 minutes ago
- . @sundarpichai @SusanWojcicki Donald Trump attempted a coup against the US government. Five people are dead.… twitter.com/i/web/status/1…/ / 23 minutes ago
- Man that looks good. Maybe this weekend... twitter.com/sammyhagar/sta…/ / 9 hours ago
- RT @sammyhagar: Oh man, those were the days! About to walk out to a stadium full of 70,000 ready to rock fans. 1988 #Happy #VanHalen #WeNee…/ / 9 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Twitter
Media Whitewash
The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading
Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy
Tagged digital advertising, Don Marti, Twitter
Comments Off on Media Whitewash
Bots in the Walled Garden!
I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged bots, digital advertising, digital fraud, Facebook, fraud, Google, Twitter, walled garden
Comments Off on Bots in the Walled Garden!
Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition
If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading
Posted in Marketing, Media, Social Media Marketing, Tactics
Tagged Dunkin' Donuts, segmentation, social media, targeting, Twitter
Comments Off on Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition
Buying Audiences, Getting Worked
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading
Posted in Communications, Strategy, Travel
Tagged adtech, digital media, marketing, segmentation, tactics, targeting, technology, Twitter
2 Comments
Clerks as CEOs
Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading
Don’t Tie Your Brand to Your Company
I was viewing my list of Twitter followers the other day and noticed that there’s a category of Twitter users who choose to link their brand name with that of their company. Now I suppose if you work for a … Continue reading
