markpilip
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Recent Posts
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
- Ads on blogs Monday, 26 November 2018 9:24 am
- Ads back on temporarily Friday, 9 November 2018 9:57 am
- 2.8 billion years of evolution, down the drain Tuesday, 23 October 2018 8:40 am
Twitter Updates
- The ramshackle security of #AdTech vendors is stunning (read the article). You should audit (a proper audit) your “… twitter.com/i/web/status/1…/ / 12 hours ago
- RT @tomfgoodwin: Somehow modern business culture seems to work on avoiding decision making, but being really good at creating lots of plans…/ / 12 hours ago
- RT @jason_kint: Two things here: (1) Facebook, Google bringing entire category down. (2) Marketers, this is your brand trust being steamrol…/ / 12 hours ago
- RT @UCPioneers: Baur Named Empire 8 Pitcher of the Week bit.ly/2FjrX1x/ / 12 hours ago
- RT @acfou: #marketers, you need to get out in front of the coming shockwave that will disrupt #adtech as we know it. Time is NOW to ask f…/ / 12 hours ago
- RT @acfou: there may be a corresponding rise in malvertising in coming quarters cc: @WeAreConfiant/ / 12 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Twitter
Media Whitewash
The ever thought-provoking Don Marti wrote something in “This is why we can’t have nice brands” on February 17th that reminded me of a standard direct mail practice: “Twitter has a solution that keeps its ads saleable: just don’t show … Continue reading
Posted in Branding, digital marketing, Direct Response, fraud, Media, Social Media Marketing, Strategy
Tagged digital advertising, Don Marti, Twitter
Bots in the Walled Garden!
I’ve been getting a spike in “likes” every week for my Facebook business page over the last 4-6 months. They’re all clearly bot likes, as they appear to come from India, where I do no business nor have friends or … Continue reading
Posted in digital marketing, fraud, Social Media Marketing
Tagged bots, digital advertising, digital fraud, Facebook, fraud, Google, Twitter, walled garden
Twitter’s NYC Targeting Tribulations: Dunkin’ Donuts Edition
If you don’t know exactly what you are buying in social media, don’t run the impression. Never, ever, trust the algorithm Continue reading
Posted in Marketing, Media, Social Media Marketing, Tactics
Tagged Dunkin' Donuts, segmentation, social media, targeting, Twitter
Buying Audiences, Getting Worked
I thought the modern age of non-intrusive advertising was supposed to give me only the relevant ads I wanted to see, lovingly presented to me by some perfect algorithm hand-crafted in a loft in SoHO? Ta-da–you’ve just seen what happens when you get stuffed into an “audience.” Continue reading
Posted in Communications, Strategy, Travel
Tagged adtech, digital media, marketing, segmentation, tactics, targeting, technology, Twitter
2 Comments
Clerks as CEOs
Zynga buys OMGPOP for $180 million–a terrific win for all involved. So CEO Dan Porter took the opportunity to throw one of his team under the bus when he declined a job offer from Zynga. Why not just ignore it and … Continue reading
Don’t Tie Your Brand to Your Company
I was viewing my list of Twitter followers the other day and noticed that there’s a category of Twitter users who choose to link their brand name with that of their company. Now I suppose if you work for a … Continue reading
