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Recent Posts
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
Twitter Updates
- Never negotiate with the orcs. Every Russian bears responsibility for these atrocities. twitter.com/olex_scherba/s…/ / 5 hours ago
- RT @chrishuntscout: @UCPioneers score 1st and the teddy bears are flying 😁 #Gopioneers https://t.co/9UGPUQ2Bx2/ / 5 hours ago
- RT @apmassaro3: Here’s a security guarantee for Russia: don’t invade your neighbors and you won’t be terribly humiliated/ / 21 hours ago
- RT @OlenaHalushka: All I want for Christmas is Ukrainian victory/ / 23 hours ago
- @KyivIndependent Macron is wrong and a cheese eating surrender monkey. No guarantees for the orcs./ / 23 hours ago
- @UCPioneers Excellent, Pioneers!!/ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: CMO
An Odd Industry: “Marketing Leadership”
Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading
Posted in Career, Marketing, Organization, Philosophy, Sales
Tagged Bob Hoffman, charlatans, CMO, leadership, Mark Ritson, marketing
Comments Off on An Odd Industry: “Marketing Leadership”
There Are Always Trade-offs
As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading
Posted in Career, Leadership, Marketing, Philosophy
Tagged choice, CMO, decisions, marketing, TANSTAAFL
Comments Off on There Are Always Trade-offs
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