markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @kieranhannon: @jason_kint As someone mentioned in his thread, Elizabeth Holmes/Theranos said the same thing about the WSJ too/ / 38 minutes ago
- @nickclegg is a liar. twitter.com/verge/status/1…/ / 1 hour ago
- RT @cagoldberglaw: We need to start getting comfortable with criminal consequences against the leaders of @Facebook . I join @Moonalice…/ / 1 hour ago
- RT @Capitals: Connor McMichael discusses his offseason workout regimen and his continued focus on building strength after the first day of…/ / 1 hour ago
- RT @donliedusadied: Free RedCaps #JusticeforJ6 https://t.co/yvc1XEhd1D/ / 5 hours ago
- @CarmineSabia Hey @CarmineSabia How come all your hillbilly trumpster buddies didn’t show up? They got lost getting… twitter.com/i/web/status/1…/ / 5 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: CMO
An Odd Industry: “Marketing Leadership”
Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading
Posted in Career, Marketing, Organization, Philosophy, Sales
Tagged Bob Hoffman, charlatans, CMO, leadership, Mark Ritson, marketing
Comments Off on An Odd Industry: “Marketing Leadership”
There Are Always Trade-offs
As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading
Posted in Career, Leadership, Marketing, Philosophy
Tagged choice, CMO, decisions, marketing, TANSTAAFL
Comments Off on There Are Always Trade-offs
