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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @NHLBruins: 👏 👏 👏 #ThankYouZee https://t.co/2Fp2RhSxlp/ / 6 hours ago
- Number one question ***IF*** you ever interview a former @Facebook employee: What were you thinking? twitter.com/vickerysec/sta…/ / 6 hours ago
- RT @JCPHankins: I just don't get it. There is so much of this rubbish out there. https://t.co/EitRN5nV4R/ / 7 hours ago
- @morganhousel @profgalloway Used to just be called “thinking” but that term is certainly more likely to be used to… twitter.com/i/web/status/1…/ / 8 hours ago
- RT @Dr_Draper: Brutal and brilliant./ / 8 hours ago
- A hundred thousand times yes. Required reading from @markritson twitter.com/markritson/sta…/ / 8 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: CMO
An Odd Industry: “Marketing Leadership”
Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading
Posted in Career, Marketing, Organization, Philosophy, Sales
Tagged Bob Hoffman, charlatans, CMO, leadership, Mark Ritson, marketing
Comments Off on An Odd Industry: “Marketing Leadership”
There Are Always Trade-offs
As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading
Posted in Career, Leadership, Marketing, Philosophy
Tagged choice, CMO, decisions, marketing, TANSTAAFL
Comments Off on There Are Always Trade-offs
