Tag Archives: CMO

An Odd Industry: “Marketing Leadership”

Posted on Monday, 5 December 2016 9:30 am by

Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading →

Posted in Career, Marketing, Organization, Philosophy, Sales | Tagged , , , , ,

There Are Always Trade-offs

Posted on Tuesday, 21 June 2016 5:45 am by

As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading →

Posted in Career, Leadership, Marketing, Philosophy | Tagged , , , ,