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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @acfou I hope that ultimately having those #adtech companies on one’s resume be like having Facebook on the CV. A d… twitter.com/i/web/status/1…/ / 9 hours ago
- @nytopinion @profgalloway @karaswisher The algorithms are often created by socially inept agoraphobic programmers.… twitter.com/i/web/status/1…/ / 9 hours ago
- RT @nandoodles: I’m gonna be a lil sad if I don’t see this story in your newsletter next week @AdContrarian 🥺/ / 10 hours ago
- RT @nandoodles: No surprises here. At the end of the day, the adtech platforms you work with are not working for you or your brand. They’r…/ / 10 hours ago
- RT @nandoodles: I want to be very clear what this means for YOU as an advertiser, who may have been upsold a “brand safety” solution. They…/ / 10 hours ago
- RT @nandoodles: Here’s @Google talking big talk about how seriously they take sanctions law. But if I didn’t DM their team, how much longer…/ / 10 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
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Categories
Tag Archives: CMO
An Odd Industry: “Marketing Leadership”
Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading
Posted in Career, Marketing, Organization, Philosophy, Sales
Tagged Bob Hoffman, charlatans, CMO, leadership, Mark Ritson, marketing
Comments Off on An Odd Industry: “Marketing Leadership”
There Are Always Trade-offs
As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading
Posted in Career, Leadership, Marketing, Philosophy
Tagged choice, CMO, decisions, marketing, TANSTAAFL
Comments Off on There Are Always Trade-offs
