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Recent Posts
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
Twitter Updates
- RT @jason_kint: outstanding. And timely as I believe the cease and desist sent by Facebook to NYU cybersecurity researchers for scraping po…/ / 7 hours ago
- @ScottWAtlas @realDonaldTrump You should lose your medical license, you quack./ / 8 hours ago
- @jason_kint The more, the better!/ / 8 hours ago
- @samueljscott A lot of this is due to lack of training. Many of our marketers are untrained in their discipline, an… twitter.com/i/web/status/1…/ / 8 hours ago
- Agree. The best—in retrospect—classes were the ones in which I killed myself to eek out a B, while interfering heav… twitter.com/i/web/status/1…/ / 19 hours ago
- RT @YesThatMGibson: @BoldBebo Fuck programmatic and social advertising in 2020. Ugh. I don't know if you're familiar, but @acfou has some…/ / 19 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: CMO
An Odd Industry: “Marketing Leadership”
Increasingly, marketing is being taken over by charlatans. An example of this is the so-called “marketing leadership industry” one that is, so far as I can tell, devoid of metrics and accountability. When you see a CMO bragging of their accomplishments in said “industry” you can be sure you’ve been had. Continue reading
Posted in Career, Marketing, Organization, Philosophy, Sales
Tagged Bob Hoffman, charlatans, CMO, leadership, Mark Ritson, marketing
There Are Always Trade-offs
As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading
Posted in Career, Leadership, Marketing, Philosophy
Tagged choice, CMO, decisions, marketing, TANSTAAFL
