There Are Always Trade-offs

As CMOs, we often ask our staff and agencies “is it possible to..”

  • Update that deck weekly
  • Track performance of that number daily
  • Have a quick weekly check-in to discuss another metric

The answer, of course, is yes. It just depends on what you want to trade for the quick meeting or that easily updated number. If what you’re giving up is of lower value, then you’ve made a good trade. Unfortunately, we often decide we want both. Instead of getting one thing done correctly, we now get two things done in a substandard fashion.

The solution is to always force a trade–what are you giving up for the thing you’re getting? Remember the old Milton Friedman saying: TANSTAAFL*. It pertains in economics and it pertains to CMOs too. Even if we don’t want it to.

*There ain’t no such thing as a free lunch.

This entry was posted in Career, Leadership, Marketing, Philosophy and tagged , , , , . Bookmark the permalink.

Leave a Reply

Please log in using one of these methods to post your comment: Logo

You are commenting using your account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s