Tag Archives: decisions

There Are Always Trade-offs

As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading

Posted in Career, Leadership, Marketing, Philosophy | Tagged , , , ,

Administrivia Root Cause: The Simple Heuristic

I used to work for a large corporation that required managerial approval to get a corporate Blackberry or to order food or snacks for meetings. Said another way, vice presidents were responsible for assessing the need for $30 worth of … Continue reading

Posted in Leadership, Philosophy | Tagged , , , ,