Tag Archives: decisions

There Are Always Trade-offs

Posted on Tuesday, 21 June 2016 5:45 am by markpilip

As CMOs, we often ask our staff and agencies “is it possible to..” Update that deck weekly Track performance of that number daily Have a quick weekly check-in to discuss another metric The answer, of course, is yes. It just … Continue reading →

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Administrivia Root Cause: The Simple Heuristic

Posted on Thursday, 3 July 2014 7:00 am by markpilip

I used to work for a large corporation that required managerial approval to get a corporate Blackberry or to order food or snacks for meetings. Said another way, vice presidents were responsible for assessing the need for $30 worth of … Continue reading →

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