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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- RT @ClareBarry: Flatmate took this in Amsterdam, where cats have evolved into mid-level executives who’ve had enough of everyone’s shit by…/ / 1 day ago
- RT @Dr_Draper: "We don’t know what we do or make or why we exist anymore. It doesn’t help that the people who run the behemoth companies th…/ / 1 day ago
- RT @method_mi: Brands And Agencies Are ‘Resistant’ To Solving Viewability And Ad Fraud, Say Researchers methodmi.com/news/2018/4/23…/ / 1 day ago
- RT @jason_kint: this is such complete garbage. Facebook is a company which makes near 50% margins on $40 billion in ad revenue from vacuumi…/ / 1 day ago
- RT @tomfgoodwin: Great judgement. One of those things some people have and that makes a massive difference, but you can't put on a resume./ / 2 days ago
- RT @Dr_Draper: "You sure we've got enough bullshit in our update this week, Jimmy?" "I've managed to include two acronyms so far, boss."…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: modeling
Continuity Marketing: Profit or Scale?
I had an interesting discussion on continuity acquisition strategy yesterday, which boiled down to two questions: Do we spend profitability, at break-even, or to penetrate (i.e. at a loss) at the margin? By profit, do we mean gross margin, marketing … Continue reading
Posted in Direct Response, Marketing, Philosophy, Strategy, Tactics
Tagged churn, continuity, modeling, profitability, Retention, subscription
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Mayan Marketing
“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading
Posted in Marketing, Media, Philosophy
Tagged digital marketing, direct marketing, Feynman, mayan, modeling
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Administrivia Root Cause: The Simple Heuristic
I used to work for a large corporation that required managerial approval to get a corporate Blackberry or to order food or snacks for meetings. Said another way, vice presidents were responsible for assessing the need for $30 worth of … Continue reading
Posted in Leadership, Philosophy
Tagged administrivia, decisions, heuristics, ledership, modeling
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Bottom-Up P&L
I was looking for a file this morning and stumbled across a P&L sensitivity model I built in 1998. I built the model while working for the continuity marketer International Masters Publishers, where I learned (and eventually taught) proper direct … Continue reading
