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Recent Posts
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
Twitter Updates
- RT @uticacollege: "We cannot stand idly by and let these voices continue to go unheard, for lives to be lost in vain. To be mere spectators…/ / 3 hours ago
- RT @acfou: look at what the community thinks of Pixalate reddit.com/r/adops/commen… https://t.co/GuLShtlHXM/ / 1 day ago
- RT @jason_kint: A subtle but important observation from me on this report. Bloomberg has clearly paid attention to the details (and not all…/ / 1 day ago
- RT @slpng_giants: 🚨UPDATE🚨 According to our count, there are now 530 ADVERTISERS who have joined the #StopHateForProfit campaign and will…/ / 1 day ago
- RT @jason_kint: Journalists like Maria Ressa face death threats and jail for doing their jobs. Facebook must take its share of the blame ht…/ / 1 day ago
- RT @jgksf: Publishers don't need ad tech when context targeting works better: brave.com/npo/ @brave @acfou @infotrust_itega @math…/ / 1 day ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: modeling
Continuity Marketing: Profit or Scale?
I had an interesting discussion on continuity acquisition strategy yesterday, which boiled down to two questions: Do we spend profitability, at break-even, or to penetrate (i.e. at a loss) at the margin? By profit, do we mean gross margin, marketing … Continue reading
Posted in Direct Response, Marketing, Philosophy, Strategy, Tactics
Tagged churn, continuity, modeling, profitability, Retention, subscription
Mayan Marketing
“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading
Posted in Marketing, Media, Philosophy
Tagged digital marketing, direct marketing, Feynman, mayan, modeling
Administrivia Root Cause: The Simple Heuristic
I used to work for a large corporation that required managerial approval to get a corporate Blackberry or to order food or snacks for meetings. Said another way, vice presidents were responsible for assessing the need for $30 worth of … Continue reading
Posted in Leadership, Philosophy
Tagged administrivia, decisions, heuristics, ledership, modeling
Bottom-Up P&L
I was looking for a file this morning and stumbled across a P&L sensitivity model I built in 1998. I built the model while working for the continuity marketer International Masters Publishers, where I learned (and eventually taught) proper direct … Continue reading
