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Recent Posts
- Source Level Triage Tuesday, 22 August 2017 9:08 am
- Who’s Going to Debug Digital Advertising? Wednesday, 16 August 2017 11:33 am
- Live by the Algorithm, Die by Same Tuesday, 15 August 2017 9:09 am
- TIKI: You Could Have Been Firmer Monday, 14 August 2017 10:08 am
- How Many Tracking Pixels to Screw in a Light Bulb? Friday, 4 August 2017 11:59 am
Twitter Updates
- RT @Dr_Draper: "Who are we?" "Marketers!" "What do we want?" "That shiny new thing!" "When do we want it?" "Until the next thing!"/ / 15 hours ago
- RT @chiefmartec: “Why the AI Hype Train is Already off the Rails and Why I’m Over AI Already” — @datitran builttoadapt.io/why-the-ai-hyp… #MarTech…/ / 15 hours ago
- RT @ra6bit: Amazon now thinks I'm very interested in buying eclipse glasses. After the eclipse. After I bought some. Machine learn harder,…/ / 17 hours ago
- Glad they're all being patched regularly, right? twitter.com/mikko/status/9…/ / 17 hours ago
- RT @TheWho: Nothing eclipses @KeithMoon . Happy 71st birthday, dear boy! https://t.co/lmZFo3w5op/ / 17 hours ago
- Last year, that would have been “content marketing" twitter.com/tomfgoodwin/st…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: modeling
Mayan Marketing
“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading
Posted in Marketing, Media, Philosophy
Tagged digital marketing, direct marketing, Feynman, mayan, modeling
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Administrivia Root Cause: The Simple Heuristic
I used to work for a large corporation that required managerial approval to get a corporate Blackberry or to order food or snacks for meetings. Said another way, vice presidents were responsible for assessing the need for $30 worth of … Continue reading
Posted in Leadership, Philosophy
Tagged administrivia, decisions, heuristics, ledership, modeling
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Bottom-Up P&L
I was looking for a file this morning and stumbled across a P&L sensitivity model I built in 1998. I built the model while working for the continuity marketer International Masters Publishers, where I learned (and eventually taught) proper direct … Continue reading
