markpilip
-
Recent Posts
- Worst Ad Ever? Tuesday, 27 June 2017 9:13 am
- Decent Direct Mail Tuesday, 13 June 2017 7:20 am
- Occam’s Bots Tuesday, 6 June 2017 7:18 am
- A Thought Experiment: Lobby Ads Wednesday, 31 May 2017 11:59 am
- A Loyalty Program Retort: British Airways Wednesday, 31 May 2017 9:20 am
Twitter Updates
- Worst Ad Ever? markpilip.com/2017/06/27/wor… https://t.co/8U8cNb0HG3/ / 19 hours ago
- RT @tomfgoodwin: Every company should have a department responsible for the opposite of innovation.The making things more simple and work b…/ / 22 hours ago
- RT @TheBotLebowski: I do mind, the Dude minds. This will not stand, ya know, this aggression will not stand, man./ / 2 days ago
- RT @WeldPond: Ad blockers are a security control. twitter.com/brianhonan/sta…/ / 3 days ago
- RT @uticaadmissions: @uticacollege admissions counselor, Marie Hage, takes on D.C. with Young Scholars Program! https://t.co/LZ51KZmq5J/ / 3 days ago
- RT @FioraAeterna: how is this a real company motto https://t.co/ylygLASYBf/ / 5 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- 2012 adtech advertising analysis apple Bob Hoffman branding career communications D-Day data digital marketing digital media direct marketing fraud Google ideas leadership marketing Mark Ritson media meetings online advertising organization philosophy planning predictions privacy product development programmatic sales security Simon Sinek social media strategy targeting technology thinking travel Why
Categories
Tag Archives: modeling
Mayan Marketing
“All you have to know is what it is.” Said Richard Feynman, in his introduction to his famous Sir Douglas Robb Lectures on quantum electrodynamics at Auckland University in 1979. Feynman’s brilliance in those lectures and his book on the … Continue reading
Posted in Marketing, Media, Philosophy
Tagged digital marketing, direct marketing, Feynman, mayan, modeling
Leave a comment
Administrivia Root Cause: The Simple Heuristic
I used to work for a large corporation that required managerial approval to get a corporate Blackberry or to order food or snacks for meetings. Said another way, vice presidents were responsible for assessing the need for $30 worth of … Continue reading
Posted in Leadership, Philosophy
Tagged administrivia, decisions, heuristics, ledership, modeling
Leave a comment
Bottom-Up P&L
I was looking for a file this morning and stumbled across a P&L sensitivity model I built in 1998. I built the model while working for the continuity marketer International Masters Publishers, where I learned (and eventually taught) proper direct … Continue reading
