Tag Archives: profitability

Continuity Marketing: Profit or Scale?

Posted on Tuesday, 24 October 2017 9:17 am by markpilip

I had an interesting discussion on continuity acquisition strategy yesterday, which boiled down to two questions: Do we spend profitability, at break-even, or to penetrate (i.e. at a loss) at the margin? By profit, do we mean gross margin, marketing … Continue reading →

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Graduate School: Where CEOs Become Stupid?

Posted on Friday, 30 December 2011 4:43 pm by markpilip

Good post from David Pogue on December 15th about what he learned while teaching a course at Columbia Business School.  He was amazed at the complete lack of business understanding by the so-called best and brightest at Columbia’s B-school, one … Continue reading →

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Fire 20%

Posted on Tuesday, 24 May 2011 8:19 am by markpilip

You need to fire 20% of: Customers Products Features Things you do every day each and every year. A lot of those things made sense last year or the year before.  And a lot of those customers may have been … Continue reading →

Posted in Leadership, Product Development, Rants | Tagged , , , , | 1 Comment