Tag Archives: continuity

Continuity Marketing: Profit or Scale?

I had an interesting discussion on continuity acquisition strategy yesterday, which boiled down to two questions: Do we spend profitability, at break-even, or to penetrate (i.e. at a loss) at the margin? By profit, do we mean gross margin, marketing … Continue reading

Posted in Direct Response, Marketing, Philosophy, Strategy, Tactics | Tagged , , , , , | Leave a comment