Tag Archives: subscription

Continuity Marketing: Profit or Scale?

I had an interesting discussion on continuity acquisition strategy yesterday, which boiled down to two questions: Do we spend profitability, at break-even, or to penetrate (i.e. at a loss) at the margin? By profit, do we mean gross margin, marketing … Continue reading

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Coordination: A Lost Art

We all have lots of channels and methods of communicating with our customers.  Usually, they only have to be consistently on message.  There are instances when it helps to have your communication channels completely aligned, not only on message, but … Continue reading

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