Tag Archives: customer care

The Customer is Right. Usually.

Today Seth Godin clarifies Rule #1 by breaking it into two parts a. the customer is always right b. if that’s not true, it’s unlikely that this person will remain your customer. Part b reminds us that our products should never … Continue reading

Posted in Branding, Customer Care, Marketing, Product Development | Tagged , , , ,

Coordination: A Lost Art

We all have lots of channels and methods of communicating with our customers.  Usually, they only have to be consistently on message.  There are instances when it helps to have your communication channels completely aligned, not only on message, but … Continue reading

Posted in Customer Care, Marketing | Tagged , , ,