Tag Archives: customer care

The Customer is Right. Usually.

Posted on Wednesday, 16 July 2014 7:26 am by

Today Seth Godin clarifies Rule #1 by breaking it into two parts a. the customer is always right b. if that’s not true, it’s unlikely that this person will remain your customer. Part b reminds us that our products should never … Continue reading →

Posted in Branding, Customer Care, Marketing, Product Development | Tagged , , , ,

Coordination: A Lost Art

Posted on Friday, 5 August 2011 7:25 am by

We all have lots of channels and methods of communicating with our customers.  Usually, they only have to be consistently on message.  There are instances when it helps to have your communication channels completely aligned, not only on message, but … Continue reading →

Posted in Customer Care, Marketing | Tagged , , ,