Tag Archives: Seth Godin

The Customer is Right. Usually.

Today Seth Godin clarifies Rule #1 by breaking it into two parts a. the customer is always right b. if that’s not true, it’s unlikely that this person will remain your customer. Part b reminds us that our products should¬†never … Continue reading

Posted in Branding, Customer Care, Marketing, Product Development | Tagged , , , ,

Price-Driven Corporate Brutality?

The quest for the bottom line leads to brutality, says Seth Godin in today’s blog post. The race to the bottom, driven by price, causes people within companies to treat others with disregard of the Golden Rule. Outsourcing, treating customers … Continue reading

Posted in Customer Care, Leadership, Organization, Sales | Tagged , , , , | 1 Comment