Tag Archives: Seth Godin

The Customer is Right. Usually.

Posted on Wednesday, 16 July 2014 7:26 am by

Today Seth Godin clarifies Rule #1 by breaking it into two parts a. the customer is always right b. if that’s not true, it’s unlikely that this person will remain your customer. Part b reminds us that our products should never … Continue reading →

Posted in Branding, Customer Care, Marketing, Product Development | Tagged , , , ,

Price-Driven Corporate Brutality?

Posted on Friday, 30 May 2014 9:47 am by

The quest for the bottom line leads to brutality, says Seth Godin in today’s blog post. The race to the bottom, driven by price, causes people within companies to treat others with disregard of the Golden Rule. Outsourcing, treating customers … Continue reading →

Posted in Customer Care, Leadership, Organization, Sales | Tagged , , , , | 1 Comment