Tag Archives: Pricing

Seal The Deal With Good Direct Mail

Most direct mail these days stinks. Yes, that means the stuff your company is sending me. Generally it lacks: A strong offer Segmentation Good merge/purge I get too much mail in blank white envelopes without anything interesting on the outside. … Continue reading

Posted in Analysis, Data, Direct Response, Marketing | Tagged , , , , | 2 Comments

Price-Driven Corporate Brutality?

The quest for the bottom line leads to brutality, says Seth Godin in today’s blog post. The race to the bottom, driven by price, causes people within companies to treat others with disregard of the Golden Rule. Outsourcing, treating customers … Continue reading

Posted in Customer Care, Leadership, Organization, Sales | Tagged , , , , | 1 Comment

That Was Quick

Verizon wised up to the errors of their $2 fee even faster than I thought.  Within hours of my last post on the topic, they changed their mind. It makes me think they really were using The Real Housewives philosophy of … Continue reading

Posted in Communications, Predictions | Tagged , , ,

Verizon Faceplants on $2 Fee

I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone.  Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading

Posted in Communications, Customer Care, Predictions | Tagged , , , | 1 Comment