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Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- Man that looks good. Maybe this weekend... twitter.com/sammyhagar/sta…/ / 9 hours ago
- RT @sammyhagar: Oh man, those were the days! About to walk out to a stadium full of 70,000 ready to rock fans. 1988 #Happy #VanHalen #WeNee…/ / 9 hours ago
- RT @RBReich: If a president is deemed unfit to have a Twitter account, a Facebook page, an Instagram, a YouTube channel, a Snapchat account…/ / 9 hours ago
- RT @alex_adamou: I could talk to decision theorists all night long. Q. What do people maximise? A. Expected utility. Q. What is expected u…/ / 10 hours ago
- RT @Kerrianumbers: @cardhodess @JenniferJJacobs The Obamas are just the epitome of grace and stature. The Bidens are the same. The trumps a…/ / 10 hours ago
- We see you, @PeteSessions, who met and encouraged the liars and insurrectionists, giving them aid and comfort. twitter.com/thomaskaine5/s…/ / 18 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Pricing
Seal The Deal With Good Direct Mail
Most direct mail these days stinks. Yes, that means the stuff your company is sending me. Generally it lacks: A strong offer Segmentation Good merge/purge I get too much mail in blank white envelopes without anything interesting on the outside. … Continue reading
Posted in Analysis, Data, Direct Response, Marketing
Tagged analysis, direct mail, offer, postcard, Pricing
2 Comments
Price-Driven Corporate Brutality?
The quest for the bottom line leads to brutality, says Seth Godin in today’s blog post. The race to the bottom, driven by price, causes people within companies to treat others with disregard of the Golden Rule. Outsourcing, treating customers … Continue reading
Posted in Customer Care, Leadership, Organization, Sales
Tagged contempt, leadership skills, Pricing, sales, Seth Godin
1 Comment
That Was Quick
Verizon wised up to the errors of their $2 fee even faster than I thought. Within hours of my last post on the topic, they changed their mind. It makes me think they really were using The Real Housewives philosophy of … Continue reading
Posted in Communications, Predictions
Tagged Customer Service, Fees, Pricing, Verizon
Comments Off on That Was Quick
Verizon Faceplants on $2 Fee
I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone. Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading
Posted in Communications, Customer Care, Predictions
Tagged Customer Service, Fees, predictions, Pricing
1 Comment
