-
markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @JBONAMASSA: Three wedges - Three cases. Amos, Trash Bag and Donnie J .. 😎👍 https://t.co/2lkqOz4PAi/ / 1 day ago
- @JBONAMASSA @peterframpton Can’t wait to see it!/ / 2 days ago
- @LouBorrelli @TheMattBishop Landreth is a monster. Also like Jared James Nichols and Daniel Donato a lot. There’s a… twitter.com/i/web/status/1…/ / 2 days ago
- RT @UCPioneers: Men's basketball is headed to the Empire 8 title game for the second time in four seasons! https://t.co/mr8lf45oU0/ / 2 days ago
- A great speech. Facebook is the most evil company on the planet. @boztank @sherylsandberg @Facebook and the least s… twitter.com/i/web/status/1…/ / 2 days ago
- RT @jason_kint: “The lawsuit is asking a judge to declare the statements made by Facebook executives about its content moderation policies…/ / 2 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: offer
K.I.S.S. Your Copy
You have less than one second to convey your USP and offer. Only give them: One price One simple USP If you can’t, you’ll never have them ask “what else can I buy from you?” and you’ll never have the chance … Continue reading
Seal The Deal With Good Direct Mail
Most direct mail these days stinks. Yes, that means the stuff your company is sending me. Generally it lacks: A strong offer Segmentation Good merge/purge I get too much mail in blank white envelopes without anything interesting on the outside. … Continue reading
Posted in Analysis, Data, Direct Response, Marketing
Tagged analysis, direct mail, offer, postcard, Pricing
2 Comments
Startups Channel Bob Hacker
And so should you. Most Internet startups probably have not heard of Bob Hacker. And the readers of this blog will either be disciples of his philosophy–perhaps without knowing the name–or have no idea what I’m talking about. Let’s talk … Continue reading
Posted in Direct Response, Marketing
Tagged direct marketing, offer
Comments Off on Startups Channel Bob Hacker