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Recent Posts
- Your Target Audience Just Got Bigger Thursday, 26 January 2023 9:05 am
- Sometimes Friday, 15 April 2022 7:58 am
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
Twitter Updates
- @profgalloway Could be because you might only need 2 remote work grinders vs. 4 performative in-office folks? Doing more with less…/ / 1 hour ago
- @CynjaChaseC They ought to put Wile E Coyote in them. His approach is about as effective but at least it’s entertaining./ / 4 hours ago
- @CynjaChaseC That reminds me. I’m getting the automatic mail that it’s time for the annual cartoon watching…/ / 5 hours ago
- RT @ZelenskyyUa: Підступне масове вбивство в Оленівці буде одним із звинувачень на міжнародному трибуналі проти російського агресора. Росія…/ / 7 hours ago
- RT @ZelenskyyUa: Шість місяців тому Росія здійснила жахливий теракт в Оленівці. Ми не дозволимо забути про цей злочин. Памʼятаємо кожного з…/ / 7 hours ago
- RT @ZelenskyyUa: The insidious mass murder in Olenivka will be one of the charges at the international tribunal against Russian aggressor.…/ / 7 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: offer
K.I.S.S. Your Copy
You have less than one second to convey your USP and offer. Only give them: One price One simple USP If you can’t, you’ll never have them ask “what else can I buy from you?” and you’ll never have the chance … Continue reading
Seal The Deal With Good Direct Mail
Most direct mail these days stinks. Yes, that means the stuff your company is sending me. Generally it lacks: A strong offer Segmentation Good merge/purge I get too much mail in blank white envelopes without anything interesting on the outside. … Continue reading
Posted in Analysis, Data, Direct Response, Marketing
Tagged analysis, direct mail, offer, postcard, Pricing
2 Comments
Startups Channel Bob Hacker
And so should you. Most Internet startups probably have not heard of Bob Hacker. And the readers of this blog will either be disciples of his philosophy–perhaps without knowing the name–or have no idea what I’m talking about. Let’s talk … Continue reading
Posted in Direct Response, Marketing
Tagged direct marketing, offer
Comments Off on Startups Channel Bob Hacker
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