Tag Archives: offer

K.I.S.S. Your Copy

You have less than one second to convey your USP and offer. Only give them: One price One simple USP If you can’t, you’ll never have them ask “what else can I buy from you?” and you’ll never have the chance … Continue reading

Posted in Communications | Tagged , ,

Seal The Deal With Good Direct Mail

Most direct mail these days stinks. Yes, that means the stuff your company is sending me. Generally it lacks: A strong offer Segmentation Good merge/purge I get too much mail in blank white envelopes without anything interesting on the outside. … Continue reading

Posted in Analysis, Data, Direct Response, Marketing | Tagged , , , , | 2 Comments

Startups Channel Bob Hacker

And so should you. Most Internet startups probably have not heard of Bob Hacker.  And the readers of this blog will either be disciples of his philosophy–perhaps without knowing the name–or have no idea what I’m talking about. Let’s talk … Continue reading

Posted in Direct Response, Marketing | Tagged ,