Tag Archives: copywriting

Worst Ad Ever?

Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading

Posted in Direct Response, Marketing, Tactics | Tagged , , , ,

Trident Gum: Paying Peanuts and Getting Monkeys?

Think your advertising copy is lousy? It could be worse. You could work for Mondelez. I was standing in line at Walmart–hoping that nobody I knew would notice me there–when I looked up and saw this POP display right over … Continue reading

Posted in Branding, Communications, Marketing, Rants | Tagged , , ,

K.I.S.S. Your Copy

You have less than one second to convey your USP and offer. Only give them: One price One simple USP If you can’t, you’ll never have them ask “what else can I buy from you?” and you’ll never have the chance … Continue reading

Posted in Communications | Tagged , ,