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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- @dmarti @jason_kint @johanson_sven 90210 probably has had more “humans” on Facebook than living organisms with the confines of the zip code./ / 1 day ago
- @CynjaChaseC Good tip. I don’t have much of that trash in my home, but I’ll move my Sharp TV (of course the firmwar… twitter.com/i/web/status/1…/ / 1 day ago
- RT @acfou: #marketers love to believe that their ads are making people "loyal" to their brand and the more ads they shovel at people, the…/ / 1 day ago
- RT @MalcolmAuld: What hope for the marketing industry when marketers lie to each other... linkedin.com/pulse/what-hop… via @LinkedIn/ / 1 day ago
- RT @farantzos: When you really want a cold drink but first need to debug a Security Certificate of your Samsung fridge. @internetofshit htt…/ / 2 days ago
- RT @MalcolmAuld: World’s longest infographic uses fake facts to prove infographics don’t work… themalcolmauldblog.com/2019/12/06/wor… https://t.co/hmo5bYu…/ / 2 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: copywriting
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
Trident Gum: Paying Peanuts and Getting Monkeys?
Think your advertising copy is lousy? It could be worse. You could work for Mondelez. I was standing in line at Walmart–hoping that nobody I knew would notice me there–when I looked up and saw this POP display right over … Continue reading
Posted in Branding, Communications, Marketing, Rants
Tagged copywriting, Mondelez, Project Sprout, Trident
K.I.S.S. Your Copy
You have less than one second to convey your USP and offer. Only give them: One price One simple USP If you can’t, you’ll never have them ask “what else can I buy from you?” and you’ll never have the chance … Continue reading
Posted in Communications
Tagged copywriting, offer, USP
