Tag Archives: copywriting

Worst Ad Ever?

Posted on Tuesday, 27 June 2017 9:13 am by markpilip

Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading →

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Trident Gum: Paying Peanuts and Getting Monkeys?

Posted on Monday, 9 February 2015 6:55 am by markpilip

Think your advertising copy is lousy? It could be worse. You could work for Mondelez. I was standing in line at Walmart–hoping that nobody I knew would notice me there–when I looked up and saw this POP display right over … Continue reading →

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K.I.S.S. Your Copy

Posted on Tuesday, 14 October 2014 6:45 am by markpilip

You have less than one second to convey your USP and offer. Only give them: One price One simple USP If you can’t, you’ll never have them ask “what else can I buy from you?” and you’ll never have the chance … Continue reading →

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