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Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- RT @fivehundredaire: @RebeccaKKatz @AnandWrites This worked for me: howtogeek.com/363097/how-to-…/ / 9 hours ago
- I’ve said it over and over: Facebook execs knew of their phony numbers and participated in a scheme to defraud adve… twitter.com/i/web/status/1…/ / 9 hours ago
- RT @acfou: I agree forbes.com/sites/augustin… "A family drinks 4 quarts of milk weekly. No amount of milk advertising is going to get them t…/ / 9 hours ago
- RT @ehdecker: "While 75% of WPP employees are under 40, 24% of doctors and 26% of lawyers are. Apparently experience and maturity are value…/ / 9 hours ago
- RT @acfou: "More is not always better. More crap just means more crap." forbes.com/sites/augustin…/ / 9 hours ago
- RT @816nyc: Publishing, advertising, media, so many industries built on the wisdom of those who have lived through decades... in the Zucker…/ / 22 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: copywriting
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
Trident Gum: Paying Peanuts and Getting Monkeys?
Think your advertising copy is lousy? It could be worse. You could work for Mondelez. I was standing in line at Walmart–hoping that nobody I knew would notice me there–when I looked up and saw this POP display right over … Continue reading
Posted in Branding, Communications, Marketing, Rants
Tagged copywriting, Mondelez, Project Sprout, Trident
K.I.S.S. Your Copy
You have less than one second to convey your USP and offer. Only give them: One price One simple USP If you can’t, you’ll never have them ask “what else can I buy from you?” and you’ll never have the chance … Continue reading
Posted in Communications
Tagged copywriting, offer, USP
