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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- RT @AdContrarian: Today's Newsletter: TRASH MEDIA AND TRASH TECH createsend.com/t/d-BB9D61A254…/ / 2 hours ago
- RT @neilturkewitz: @kylotan The scale issue is deceptive at both ends of the spectrum. If your site is so big that you can’t operate it saf…/ / 10 hours ago
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- RT @jason_kint: ps @eggerton @MultiNews next time you’re covering advertisers voicing perspective of publishers on what is best for journal…/ / 11 hours ago
- RT @jason_kint: I strongly agree the marketing community is welcome to voice their positions but I’m fairly certain if @AGBecerra @RepAdamS…/ / 11 hours ago
- RT @dmarti: "Facebook has a team of 350 people working to develop and enforce its Dangerous Individual and Organizations policy." 350 FTE…/ / 11 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: copywriting
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
Trident Gum: Paying Peanuts and Getting Monkeys?
Think your advertising copy is lousy? It could be worse. You could work for Mondelez. I was standing in line at Walmart–hoping that nobody I knew would notice me there–when I looked up and saw this POP display right over … Continue reading
Posted in Branding, Communications, Marketing, Rants
Tagged copywriting, Mondelez, Project Sprout, Trident
K.I.S.S. Your Copy
You have less than one second to convey your USP and offer. Only give them: One price One simple USP If you can’t, you’ll never have them ask “what else can I buy from you?” and you’ll never have the chance … Continue reading
Posted in Communications
Tagged copywriting, offer, USP
