I’ve been reading a lot from the great Drayton Bird recently. He points to this ad as possibly the worst ad ever and I can’t disagree. It might be for an insurance company, as I can make out the word “insurer” somewhere on the 20/10 vision line. But who’s to know? Nobody would spend more than a second glancing at an eye test before moving on.
Who writes an ad without a headline?
On the other hand, this “monstrosity” might be one of the best websites ever. All it does is sell car leases.
Takeaway: Don’t forget the rules. And don’t forget to sell. And win