Decent Direct Mail

Screen Shot 2017-06-12 at 8.50.00 PMThis 4″ x 6″ folded postcard made me happy today. Why?

After all, as you can see, it’s not the best direct mail piece. The spot glue (red circles) covered up a few important copy points. It would have been easy to glue without damaging the copy and art.

I liked the FREE offer on the front–all too rare these days. Although, for the life of me, I can’t figure out why some people are so frightened of promoting a strong offer.

And the back panel is KO white text on blue. Don’t get me started on that.

What’s interesting is the targeting and the timing.

I just registered The Industrial Arts LLC in Virginia on April 27th. This offer showed up only 46 days later. Not bad at all, especially because I’m not sure how long it takes for the data from the Virginia State Corporation Commission to be available for targeting. What’s really interesting:

The digital marketers at Square don’t seem to know I exist yet. 

Sometimes the old ways are the best ways!

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