markpilip
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Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- RT @jason_kint: Yup, nailed it. And in the honors class we’ll be learning how Google even subsidizes adblock software to unlock more of its…/ / 1 day ago
- @ProfByron @mbrennanchina That tangle of wires is far too sparse and well-organized to be #adtech/ / 2 days ago
- RT @ProfByron: "When they market their own products (like pharmaceuticals) marketers have their benefit claims backed by independent scienc…/ / 2 days ago
- @chaddukes Did the WFT just have their Joe Pisarcik moment?/ / 3 days ago
- RT @OD_Birnell: Former Utica College captain Gregg Burmaster signs with ECHL Tulsa/ / 3 days ago
- RT @everardhunder: One day a bloke I worked with ushered me to a whiteboard. He told me he could sum up the key problem with the business…/ / 4 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: design
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
Design Your Community
Andrew Chen reminds us this morning to design our community along with our product. This design, as design thinking teaches, should be thoughtful and iterative. The design should not be accidental. Because accidental design is what gets us a customer … Continue reading
Posted in Customer Care, Marketing, Organization, Philosophy
Tagged customers, design, process, thinking
