Tag Archives: design

Worst Ad Ever?

Posted on Tuesday, 27 June 2017 9:13 am by

Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading →

Posted in Direct Response, Marketing, Tactics | Tagged , , , ,

Design Your Community

Posted on Monday, 13 August 2012 10:57 am by

Andrew Chen reminds us this morning to design our community along with our product. This design, as design thinking teaches, should be thoughtful and iterative. The design should not be accidental. Because accidental design is what gets us a customer … Continue reading →

Posted in Customer Care, Marketing, Organization, Philosophy | Tagged , , ,