Tag Archives: design

Worst Ad Ever?

Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading

Posted in Direct Response, Marketing, Tactics | Tagged , , , ,

Design Your Community

Andrew Chen reminds us this morning to design our community along with our product. This design, as design thinking teaches, should be thoughtful and iterative. The design should not be accidental. Because accidental design is what gets us a customer … Continue reading

Posted in Customer Care, Marketing, Organization, Philosophy | Tagged , , ,