markpilip
-
Recent Posts
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
Twitter Updates
- @Drpackuc @RalstonBio Can you file a #DMCA takedown with @Chegg ?/ / 5 hours ago
- RT @acfou: A knowledgeable marketer just made my day - buying direct saves >80% (elim. middlemen) - undisclosed margins, principal trading…/ / 5 hours ago
- RT @jason_kint: “Social media is about 5% of P&G marketing spending, but it’s 150% of our problems. We’re tired of wasting time monitoring…/ / 11 hours ago
- I just reached out to Nick to get one too. @UticaMensHockey @UCPioneers twitter.com/UticaMensHocke…/ / 1 day ago
- RT @jason_kint: Bam. You can’t say this enough times./ / 1 day ago
- RT @jason_kint: Yup, nailed it. And in the honors class we’ll be learning how Google even subsidizes adblock software to unlock more of its…/ / 3 days ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: Drayton Bird
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
