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Recent Posts
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
- Buy direct Sunday, 10 February 2019 1:14 pm
Twitter Updates
- RT @DraytonBird: I hate the word "gifting". What's wrong with "giving". A nasty practice - turning nouns into verbs/ / 3 hours ago
- RT @Dr_Draper: Peak marketing nonsense. twitter.com/adage/status/1…/ / 3 hours ago
- RT @dennyhatch: HOW TO CREATE A BREAKTHROUGH DIRECT MAIL PACKAGE: PART II A Full-dress Direct Mail Packages Is a Sales Team https://t.co/aZ…/ / 3 hours ago
- Ever understood this. Want to know what you’ll look like in 20-30-40 years? Live life. Live it hard. Live it well.… twitter.com/i/web/status/1…/ / 16 hours ago
- RT @curiousoctopus: I’m in awe of the interactive piece @nytimes just published on the Nôtre Dame fire. It is a masterful example of how de…/ / 16 hours ago
- Oh man. To be in front of that blast! Haven’t seen Joe in a few years. Need to get to a show. twitter.com/jbonamassa/sta…/ / 16 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Drayton Bird
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
