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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- RT @acfou: Trade associations citing fraud vendors that report low fraud is like climate change deniers citing research from oil companies…/ / 54 minutes ago
- RT @dennyhatch: FOUND! A LOST TREASURE BY BILL JAYME While purging files, a gem from the early 1990’s jumped out – a little-known giveaway…/ / 58 minutes ago
- @Dr_Draper Somebody shared this horseshit via a Slack channel yesterday. I couldn’t close it fast enough. Anybody… twitter.com/i/web/status/1…/ / 58 minutes ago
- @VirginieG @ProfByron @everardhunder The pursuit of profit and economic gain has lifted and continues to lift billi… twitter.com/i/web/status/1…/ / 1 hour ago
- RT @ProfByron: @BernardJansen @EhrenbergBass Brands aren’t built overnight. Nor do they disappear overnight./ / 1 hour ago
- RT @markritson: Everyone has started writing columns that looks like this... It's bullshit. Pneuma Bullshit. And I wrote my column about it…/ / 1 hour ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Drayton Bird
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
