markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @rich_kirk: @davetrott It all comes down to poorly constucted "identities" media owner side. Results in inefficient media deployment. Br…/ / 9 hours ago
- Absolutely appalling and thanks for the info @allengoldberg Now I’ve got to look around in Virginia for tributes… twitter.com/i/web/status/1…/ / 9 hours ago
- @NatPress Don’t use H or VLOOKUP. You’ll probably restructure your data a few times along the way. Learn INDEX(MATCH) FTW/ / 11 hours ago
- RT @DCNorg: Google accused of ‘deceptive’ location tracking in fresh round of lawsuits theguardian.com/technology/202…/ / 11 hours ago
- Even easier way. Don’t put these surveillance devices in your home. twitter.com/verge/status/1…/ / 11 hours ago
- @D3HkyBiggsy Or Macaulay ² Culkin ²/ / 18 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: Drayton Bird
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
Comments Off on Worst Ad Ever?
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
Comments Off on A Loyalty Program Retort: British Airways
PilipBlog 