markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- RT @jason_kint: it's a comically bad idea for the new internal "Privacy Organization" - set up as a result of the $5 billion settlement - r…/ / 1 hour ago
- RT @MarshaCollier: How "Engagement" Makes You Vulnerable to Manipulation and Misinformation on Social Media Algorithms that rank and recom…/ / 1 hour ago
- Zuck has brought fellow frat bro in dad jeans, @boztank, into the bunker with him. He must hear Zhukov approaching.… twitter.com/i/web/status/1…/ / 1 hour ago
- RT @jason_kint: And in the spirit of last week’s Facebook Files from WSJ, he also hates the comparisons to nicotine although as @Moonalice…/ / 1 hour ago
- RT @jason_kint: In a company under global scrutiny for ethical lapses and a harmful core biz model, you don’t place your loyal lieutenant A…/ / 1 hour ago
- @verge Adjusted EBITDA—which means “we just made this up”—is most decidedly NOT profit @verge/ / 13 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Tag Archives: Drayton Bird
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
Comments Off on Worst Ad Ever?
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
Comments Off on A Loyalty Program Retort: British Airways
