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Recent Posts
- Default Power Thursday, 5 April 2018 10:37 am
- The Forgotten Boolean NOT Tuesday, 3 April 2018 9:02 am
- Were You the Same in 2014? Friday, 23 March 2018 8:42 am
- Algorithms: Recipes for Disaster Thursday, 22 March 2018 8:15 am
- Attacking You With Retargeting Wednesday, 21 March 2018 9:06 am
Twitter Updates
- I like to think of doing things as a craft, where there’s pride in workmanship. The jets/yachts/luxury offices mean… twitter.com/i/web/status/9…/ / 1 day ago
- A must read, friends. Not sure what’s going on in your digital buys? Call @acfou twitter.com/acfou/status/9…/ / 1 day ago
- This is where the harassment of journalists—now moving into the physical—starts. twitter.com/jason_kint/sta…/ / 1 day ago
- Indeed. We must not allow the current trend of harassment of journalists to cross into physicality. twitter.com/sandykjohnson/…/ / 1 day ago
- RT @markritson: @prjohnston because there are massive opportunity costs in brand positioning. The more words and positioning concepts used…/ / 1 day ago
- @ShailinDhar @acfou I think the 2-3x is driven by the 5% figure. Hard to be great at 5% in that business. Had some… twitter.com/i/web/status/9…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Drayton Bird
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
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A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
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