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Recent Posts
- Worst Ad Ever? Tuesday, 27 June 2017 9:13 am
- Decent Direct Mail Tuesday, 13 June 2017 7:20 am
- Occam’s Bots Tuesday, 6 June 2017 7:18 am
- A Thought Experiment: Lobby Ads Wednesday, 31 May 2017 11:59 am
- A Loyalty Program Retort: British Airways Wednesday, 31 May 2017 9:20 am
Twitter Updates
- Worst Ad Ever? markpilip.com/2017/06/27/wor… https://t.co/8U8cNb0HG3/ / 19 hours ago
- RT @tomfgoodwin: Every company should have a department responsible for the opposite of innovation.The making things more simple and work b…/ / 22 hours ago
- RT @TheBotLebowski: I do mind, the Dude minds. This will not stand, ya know, this aggression will not stand, man./ / 2 days ago
- RT @WeldPond: Ad blockers are a security control. twitter.com/brianhonan/sta…/ / 3 days ago
- RT @uticaadmissions: @uticacollege admissions counselor, Marie Hage, takes on D.C. with Young Scholars Program! https://t.co/LZ51KZmq5J/ / 3 days ago
- RT @FioraAeterna: how is this a real company motto https://t.co/ylygLASYBf/ / 5 days ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Drayton Bird
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
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A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
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