markpilip
-
Recent Posts
- 2 LLCs and an SFDU: A Merge/Purge Fail Tuesday, 17 October 2017 8:23 am
- “Guessing is a Dumb Man’s Job” Sunday, 15 October 2017 8:30 am
- Yes to “No” Saturday, 14 October 2017 9:20 am
- ANA Pwned by Programmatic Friday, 13 October 2017 7:52 am
- Re-Seal the Deal: Category Repurchase Tuesday, 10 October 2017 8:17 am
Twitter Updates
- RT @swardley: I've fixed that McKinsey graphic on digitising government ... hope it helps https://t.co/WCDoQ3aeEB/ / 7 hours ago
- RT @jaketapper: .@PressSec: "If you want to get into a debate with a 4-star Marine general, I think that's something highly inappropriate"…/ / 7 hours ago
- RT @Chuckullan: @markpilip Well, if the source is BuzzFeed reporting on Outbrain, how could it not be true?/ / 9 hours ago
- Grading their own homework? twitter.com/acfou/status/9…/ / 20 hours ago
- RT @tomfgoodwin: Silicon Valley is the only place where “Yikes, we need more money” is thought of as a sign of success & making profit show…/ / 1 day ago
- RT @acfou: @bduclaux That would be an incorrect assumption; you would only be talking about the MOST amateur bad guys who failed to disguis…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- adtech advertising analysis apple Bob Hoffman branding career communications D-Day data digital marketing digital media direct mail direct marketing fraud Google leadership marketing marketing strategy Mark Ritson media meetings online advertising organization philosophy predictions privacy product development programmatic sales security segmentation Simon Sinek social media strategy targeting technology travel Twitter Why
Categories
Tag Archives: Drayton Bird
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
Leave a comment
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
Leave a comment
