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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- RT @tkawaja: @profgalloway From my interview with a FB ad business ethics exec last year: “you’ve had 18 measurement errors in recent years…/ / 25 minutes ago
- RT @profgalloway: Facebook has repeatedly given incorrect data on viewership and shares. They called the issue “miscalculated metrics.” I…/ / 3 hours ago
- RT @UCPioneers: Junior Sabrina Whitehouse netted the game-winner 4:21 into overtime to lift UC field hockey to a 3-2 comeback win over Naza…/ / 7 hours ago
- Nice work @nikebasketball I guess a spine/principles and money are mutually exclusive? twitter.com/adcontrarian/s…/ / 7 hours ago
- Facebook is a despicable organization. #fraud twitter.com/profgalloway/s…/ / 8 hours ago
- RT @tomfgoodwin: Given what a loathsome destructive company Facebook is, I’m stunned there are not well funded copies of Instagram and What…/ / 8 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Drayton Bird
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
