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Recent Posts
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
- At the End Wednesday, 6 March 2019 11:07 am
Twitter Updates
- Friends—always, ALWAYS look at the placements (websites, apps, etc.). If you get this instead, be very skeptical. D… twitter.com/i/web/status/1…/ / 14 hours ago
- RT @uticacollege: Utica College continues to grow! "It’s the latest in a string of campus improvements designed to support growing academi…/ / 20 hours ago
- @AdContrarian Would love to see the brief on that: “Make a shit ad.” Job done./ / 23 hours ago
- @john__rosevear The consulting industry has bamboozled executives into thinking that problem-solving is a) only tau… twitter.com/i/web/status/1…/ / 1 day ago
- RT @johnwilander: "Two years ago, Apple launched an aggressive battle against ads that track users across the web. Today executives in the…/ / 1 day ago
- RT @PostBaron: .@washingtonpost sued twice for release of these docs over 3-year FOIA battle that continues. 2,000 pages of unpublished not…/ / 1 day ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Drayton Bird
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
