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Recent Posts
- You’re Probably Laundering Oligarch Bucks Monday, 16 December 2019 9:42 am
- Killing the Paywall Monday, 12 August 2019 7:56 am
- D-Day Thursday, 6 June 2019 9:15 am
- USPS 3685 and the State of Marketing Tuesday, 23 April 2019 7:00 am
- First Mile Problems Thursday, 18 April 2019 7:30 am
Twitter Updates
- RT @russianmachine: Alex Ovechkin becomes second player in NHL history to score 30+ goals in each of his first 15 seasons https://t.co/Q0w1…/ / 9 hours ago
- RT @TonyRomm: NEW: Facebook ordered by court to turn over data about thousands of apps that may have violated user privacy, which it had tr…/ / 9 hours ago
- RT @dmarti: @windley @Acxiom Thank you for joining. I figure if we all work together and opt out of a mix of big brands and data brokers, a…/ / 10 hours ago
- RT @Capitals: Make that 25 Hat Tricks for the #Gr8! 👉 hattrick.nhl.com #ALLCAPS @Enterprise https://t.co/Jpk4vVR7SJ/ / 14 hours ago
- RT @Capitals: dat pass tho 👀 @tom_wilso https://t.co/nRfmrlabN6/ / 14 hours ago
- RT @jason_kint: Pay attention to this if you work for a media business and have any audience in the EU. Facebook seems like the most obviou…/ / 14 hours ago
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Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
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Categories
Tag Archives: Drayton Bird
Worst Ad Ever?
Who writes an ad without a headline? David Ogilvy said that when you have written your headline, you have spent 75% of your money. Continue reading
Posted in Direct Response, Marketing, Tactics
Tagged copywriting, David Ogilvy, design, Drayton Bird, Ling's Cars
A Loyalty Program Retort: British Airways
“When you pass the football, three things can happen. Two of them are bad.” This quote has been attributed to Woody Hayes–probably incorrectly–Darrell Royal, Chuck Mills, and several other famous football coaches. It’s stuck with me over the years, particularly … Continue reading
Posted in Communications, Customer Care
Tagged direct mail, Drayton Bird, Loyalty, Retention
