Tag Archives: Fees

Mad Men Was Better

Posted on Wednesday, 10 January 2018 9:15 am by

You used to pay your ad agency a 15% commission back in the day. You groused about the high fees, the bad or non-existent data about campaign performance and wondered why you had to pay for those fancy Madison Ave … Continue reading →

Posted in Branding, Communications, digital marketing, Marketing, Media | Tagged , , , , ,

That Was Quick

Posted on Monday, 2 January 2012 10:43 am by

Verizon wised up to the errors of their $2 fee even faster than I thought.  Within hours of my last post on the topic, they changed their mind. It makes me think they really were using The Real Housewives philosophy of … Continue reading →

Posted in Communications, Predictions | Tagged , , ,

Verizon Faceplants on $2 Fee

Posted on Friday, 30 December 2011 9:13 am by

I was puzzled by Verizon’s attempt to sneak in a $2 “convenience fee” for customers who pay online or via phone.  Sure, it’s the end of the year and folks are distracted by the holidays, vacations and getting ready for … Continue reading →

Posted in Communications, Customer Care, Predictions | Tagged , , , | 1 Comment