Publish The Denominator, Google.

You might have seen Google patting itself on the back today for taking down 1.7 billion ads–2X last year’s total!–that violated the company’s policies.

The problem, like most digital media hype and nonsense, is that they didn’t bother to publish the denominator. Google figured people would simply by wowed by the number and think they’re great guys.

Without the denominator, the numerator is just more BS.


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