Why Would They…

Shift spending time on a hobby and pay attention to your messages instead?

Stop spending money on the competitive product and buy yours instead?

Reduce buying in one category and buy more from you?

We all work with fixed amounts of time, money, and attention.

If you are to be successful as a marketer, something is going to have to shift. Your target customer is going to have to move time, attention, or money from something they’re doing currently to something different.

Have you worked out yet why your prospects should make that shift, other than it would be good for you if they did so?


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