Tag Archives: identity management

Data’s FUBAR? Your Process is TARFU!

Posted on Friday, 4 August 2017 9:28 am by markpilip

I’ve taken to ignoring most of the text in trade industry publications until I’ve looked at the numbers. Often, the math doesn’t match the narrative or tells another story completely. Case in point: a couple of days ago, this article … Continue reading →

Posted in Data, Marketing, Strategy | Tagged , , , , , | Comments Off on Data’s FUBAR? Your Process is TARFU!

Fairy Tale: “Ads We Want to See”

Posted on Wednesday, 8 March 2017 8:57 am by markpilip

One of the biggest fantasies shared by digital marketers and advertising technology providers is that people want to see ads. The problem isn’t them, it’s us. If only we installed more technology (and chipped away at privacy a little more), we’d … Continue reading →

Posted in Branding, Communications, Marketing, Media, Strategy | Tagged , , , , , , | Comments Off on Fairy Tale: “Ads We Want to See”