Tag Archives: TARFU

Data’s FUBAR? Your Process is TARFU!

I’ve taken to ignoring most of the text in trade industry publications until I’ve looked at the numbers. Often, the math doesn’t match the narrative or tells another story completely. Case in point: a couple of days ago, this article … Continue reading

Posted in Data, Marketing, Strategy | Tagged , , , , , | Comments Off on Data’s FUBAR? Your Process is TARFU!