Daily Archives: Friday, 2 March 2018 9:45 am

The #1 Ingredient in AdTech “Special Sauce”…

…is Russian dressing*. In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic. Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because … Continue reading

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