The #1 Ingredient in AdTech “Special Sauce”…

dd510f76-ce1f-45a1-b8bb-0ce02bb72789_1.ea8d127e179f3b4760f9ab2493c4503f…is Russian dressing*.

In other words, there really isn’t anything secret. Good …aaS products are good because they have good people and process. The technology is mostly generic.

Takeaway: Make marketing and advertising technology decisions on people, not the algorithms. Because marketing is about people, always.

*Unless it’s Ranch. And if you eat that, it’s between you, your doctor, and your undertaker.

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