Category Archives: fraud

Bet Your Ads Aren’t Loading

Back in the early aughts, I remember getting worked up about losing around 5% of the impressions I paid for. In other words, I paid for 100 ads and could only see 95 in the server logs. The usual explanation … Continue reading

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Improve Ad Performance With Slow, Deep, Breathing

My mission for 2018 is to help marketers improve their digital marketing performance. It’s a mess out there. The latest example? News UK (publisher of The Sun and Times of London) finds that SSPs were still offering their inventory for … Continue reading

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Ad Blockers: Common Sense

With the recent news of the Spectre and Meltdown CPU flaws, it’s more important than ever that you do a few things: Install ad blockers (do your homework first* [update: see how-to below]!) Turn on DNT (for whatever that’s worth) … Continue reading

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Let’s Market to Humans in 2018

Market only to humans. If you only change one thing about how you undertake your marketing in 2018, let it be this one. According to the U.S. Census bureau, there were about 252.8 million adult (18+) humans in the U.S. … Continue reading

Posted in Behavioral economics, Data, digital marketing, Direct Response, fraud, Leadership, Media, Philosophy, Predictions, Privacy, Strategy | Tagged , , , , , ,

Justifying the Weird

What’s the success rate for people trying to evade marketing surveillance on the web? I think it’s zero. Check out the story of Ross William Ulbricht AKA “Dread Pirate Roberts” of Silk Road infamy. He was alleged to be responsible … Continue reading

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Déjà Vu: The Partner Curse

I’m sure you’ve read about Hyphbot, but if you haven’t, here’s a good piece at The Drum which you should read. In the article, this line from Jay Stevens, the Adform CRO, hit me: “Premium publishers, like the FT are … Continue reading

Posted in Branding, digital marketing, fraud, Marketing, Media, Sales, Tactics | Tagged , , , , ,

Another Day, More Digital Fraud

How many of your ad tech and mar tech technology providers called you in September and October and said “Hey, we’re seeing some odd things happening and we think maybe there’s some new fraud taking place. Maybe you should cut … Continue reading

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Peer-to-Peer Disinformation

Paywalled, but interesting article at New York Times today on Renee DiResta’s work on peer-to-peer disinformation and how social media can be gamed to lead one into an echo chamber where vaccines can cause autism, planes distribute chemicals via chemtrails, … Continue reading

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Adtech Social Engineering

Looks like some of the shady players in adtech (a large group from which to choose) are resorting to social engineering to get around ads.txt. What should you add to ads.txt? Nothing. By the way, I think an ads.txt file … Continue reading

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Where’s the Bottom of the Barrel?

This quote from an un-named programmatic specialist at a media company is telling: If you want our $1 to $2 inventory that’s on the open exchange, we’re glad you are interested in it, but you aren’t going to get much … Continue reading

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