Ad Blockers: Common Sense

With the recent news of the Spectre and Meltdown CPU flaws, it’s more important than ever that you do a few things:

  1. Install ad blockers (do your homework first* [update: see how-to below]!)
  2. Turn on DNT (for whatever that’s worth)
  3. Refuse to accept third party cookies
  4. Use a good VPN

The reason is that adtech has so corrupted the digital advertising ecosystem that publishers aren’t even sure what ads are running programmatically on their sites. “Partner” SSPs are committing fraud against their own clients.

In order to be safe, you have to opt out of digital advertising.

* Thanks to Don Marti for this EFF link to check that the ad blocker you’re contemplating is doing what it purports to do.

This entry was posted in Data, digital marketing, fraud, Media, Privacy, Security and tagged , , , , . Bookmark the permalink.

2 Responses to Ad Blockers: Common Sense

  1. File this under “do your homework” — EFF has a tool to check if your ad blocker is honest or not so much. Many users don’t realize that “Acceptable Ads” is a paid whitelisting program that lets a lot of the worst third-party trackers through.

    https://www.eff.org/deeplinks/2017/11/panopticlick-30

    Liked by 1 person

  2. markpilip says:

    Much obliged, Don. Editing the post to include that up top so more folks notice it, too.

    Like

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