With the recent news of the Spectre and Meltdown CPU flaws, it’s more important than ever that you do a few things:
- Install ad blockers (do your homework first* [update: see how-to below]!)
- Turn on DNT (for whatever that’s worth)
- Refuse to accept third party cookies
- Use a good VPN
The reason is that adtech has so corrupted the digital advertising ecosystem that publishers aren’t even sure what ads are running programmatically on their sites. “Partner” SSPs are committing fraud against their own clients.
In order to be safe, you have to opt out of digital advertising.