markpilip
-
Recent Posts
- Who Pulled the Names? Friday, 4 December 2020 8:45 am
- Creating a Narrative… Thursday, 12 November 2020 7:45 am
- What are Your Principles? Wednesday, 19 August 2020 7:56 am
- Know and Value Your Customer: A Forgotten Rule Friday, 24 July 2020 7:52 am
- Chumbox Your Users While Taboolaing Your Brand Equity Monday, 1 June 2020 11:59 am
Twitter Updates
- @profgalloway Or, sadly, probably actually stonks./ / 4 hours ago
- @tonkerthomas My rule: Don’t get in anything that requires something called a “Jesus nut” to stay in the sky./ / 4 hours ago
- @jauntingjourno @LouBorrelli Or, God forbid, Chicago./ / 4 hours ago
- @BadSocial666 @tomfgoodwin If they’ve done the tests correctly, risk should be ~0 that they’ve selected the wrong o… twitter.com/i/web/status/1…/ / 8 hours ago
- Brilliant proper marketing by Costco. twitter.com/HengHuiLeng/st…/ / 11 hours ago
- @BadSocial666 @tomfgoodwin While I haven’t seen their test results, I’d bet the offer price, trial period, trial ty… twitter.com/i/web/status/1…/ / 11 hours ago
License
Mark Pilipczuk's blog by Mark Pilipczuk is licensed under a Creative Commons Attribution-NonCommercial-NoDerivatives 4.0 International License.
Based on a work at www.markpilip.com.- ad fraud
- adtech
- ad tech
- advertising
- analysis
- apple
- Bob Hoffman
- branding
- career
- communications
- D-Day
- data
- digital marketing
- digital media
- direct marketing
- education
- fraud
- leadership
- marketing
- marketing strategy
- Mark Ritson
- martech
- media
- organization
- people
- philosophy
- privacy
- product development
- programmatic
- sales
- security
- segmentation
- Simon Sinek
- social media
- strategy
- targeting
- technology
- Why
Categories
Daily Archives: Thursday, 25 January 2018 9:41 am
The Root of Digital Advertising B.S.
For years, Bob Hoffman has been writing about the delusion held by advertisers that people want to interact with us or our ads. I was an early adopter of that now-disproven fantasy. I bought in back in ’89-’90 when I … Continue reading
Posted in Analysis, Data, digital marketing, fraud, Marketing, Tactics
Tagged analysis, attribution, MTA, multi-touch attribution
Comments Off on The Root of Digital Advertising B.S.
